.lipsy
| Status: | Proposed |
| Registry Provider: | Verisign |
| Type: | Brand TLD |
| Priority #: | 149 - Lipsy Ltd |
.lipsy is a Brand TLD being proposed in ICANN's New gTLD Program. The applicant is Lipsy Ltd.[1]
Application Excerpt
The following is excerpted from applicant's response to question # 18:
"The new .lipsy gTLD will operate as a restricted registry, in which Lipsy Ltd. (Lipsy) can create and control domain spaces that promote its brand identity and authenticity. In this regard, the .lipsy gTLD will be used by Lipsy to provide product information, services and resources to consumers in a way that promotes trust, convenience and utility. The .lipsy gTLD will provide an authoritative internet space for Lipsy, its affiliates and partners, in which second and third level domains can then be utilised for marketing, online sales and communication purposes of the Lipsy brand, with internet users assured of brand authenticity.
Lipsy is a young British fashion brand established in 2006 and has its headquarters in London. Lipsy designs clothing for women, including day wear, party wear, outerwear, jeans and shorts, including jewellery and accessories. Lipsy has stores in Australia, South Africa, India, Israel, Cyprus, Greece, France, the UK, Ireland, Iceland, Spain (including Canary Island), and the US. Since 2008, Lipsy operates as a subsidiary of Next Group Plc (Next), a UK based retailer offering clothing, footwear, accessories and home products. Next has three main outlets: Next retail, a chain of over 500 stores in the UK and Ireland, Nextdirectory a home shopping catalogue and website with over 2 million active users and Next International, with over 180 international stores. Next is listed on the London stock exchange and is constituent of the FTSE 100 index."[2]