.lotte

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Status:	Delegated
Registry Provider:	Verisign
Date Implemented:	14 January 2015
Type:	Brand TLD
Priority #:	352 - Lotte Holdings Co., Ltd.

.lotte is a Brand TLD delegated in ICANN's New gTLD Program. Lotte Holdings Co., Ltd. manages the TLD and is its Registry. The proposed application succeeded and was delegated to the Root Zone on 14 January, 2015.

Application Details

The following is excerpted from the applicant's response to question #18:

"The mission and purpose of the new restricted .lotte gTLD is to benefit internet users by ensuring increased trust, confidence and a sense of security through the elimination of user confusion and the assurance of brand authenticity.

The .lotte gTLD will be a new generation gTLD serving the interests of end users by providing an authoritative Internet space where information, services and resources of Lotte Holdings Co., Ltd. (Lotte) and its brand will be closely controlled by Lotte. The majority of the anticipated domain name registrations in the .lotte gTLD will be used in the promotion and communication of the Lotte brand and its associated products and services. It is anticipated that the primary use of .lotte domain names will be used for communication and marketing purposes, with internet users assured of brand authenticity.

Lotte is a pure holding company established in 2007 that retains two groups of subsidiaries (Lotte Group) which conduct businesses mainly in Japan and Korea. Lotte Group develops various high quality products and services in the five main business areas: Food production⁄sales, Distribution, Sightseeing service, Heavy chemical⁄construction and Finance⁄investment. The total sales volume of two groups reaches around 3,669 billion yen.

Lotte has topped the list for Company Recognition in the Nikkei BP Consulting ʺCompany Message Survey 2011ʺ for the 10th consecutive year. The survey found 80% of consumers recognized Lotte and its tagline ʺthe sweetheart of your mouthʺ. This highlights the significant reputation and awareness for the Lotte brand within Japan. Similarly, in Korea the Lotte brand has significant reputation with the Fair Trade Commission of the Republic of Korea ranking Lotte as the 5th largest business conglomerate. The strong reputation in Japan and Korea is supported by global business development with Lotte continuing to grow throughout Asia, Europe, Russia, North and South America, and the Middle and Near East and is continually pursuing further business expansion at a global level."