.praxi

}}

Status:	Delegated
Registry Provider:	Neustar
Date Implemented:	18 July 2014
Type:	Brand TLD
Priority #:	376 - Praxi S.p.A.

.praxi is a Brand TLD delegated in ICANN's New gTLD Program. Praxi S.p.A. manages the TLD and is its Registry. The proposed application succeeded and was delegated to the Root Zone on 18 July, 2014.

Application Details

The following is excerpted from the applicant's response to question #18:

"Public registrations will NOT be made available and only Praxi S.p.A. and authorised partners⁄affiliates will be allowed to use second-level domain names within this TLD. Praxi S.p.A. views the activation of a TLD as a strong investment in its intangible assets. This strategy helps protect and control Praxi’s brand, strengthens Praxi’s reputation and credibility in the marketplace and increases its competitive advantage.

Praxi S.p.A. has been assisting private companies and public bodies to develop, improve and innovate their organizations since 1966. With share capital of Euro 6 million, Praxi’s organizational structure includes 250 permanent employees across the following four operating divisions: Management Consulting, Information Technology, Valuations and Appraisals and Human Resources. Praxi S.p.A. operates out of ten offices: Bologna, Brescia, Florence, Genoa, Milan, Naples, Padua, Rome, Torino and Verona.

Praxi S.p.A. consists of more than 10 business units, which have been carefully developed over the past forty five years and enjoy strong brand recognition in Italy and Europe, as well as numerous registered trademarks for proprietary products and services. Individual business units, products and services will be assigned to the TLD .praxi (e.g. executive.praxi, alliance.praxi, humanresources.praxi, 4people.praxi, etc.) as a further measure of protection against outside parties attempting to encroach upon Praxi’s intellectual property and enjoy the benefits of its reputation."

Contract Signed

On December 5, 2013 Praxi S.p.A. received a Registry Agreement signed by ICANN for .praxi after passing all the required processes needed to become a Registry Operator for the string.