.translations

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Status:	Proposed
Manager:	TRANSLATIONS
Registry Provider:	ARI Registry Services
Type:	Brand TLD

.translations is a proposed TLD to ICANN's New gTLD Program, proposed by TRANSLATIONS

Application Details

The following is excerpted from the applicant's response to question #18:

"The mission and purpose of the .translations TLD is to promote translation as a professional skill and intellectual service while also promoting the applicant company, Translations S.A.R.L. (hereinafter the “Translations company”) and enabling it to reach a wider audience. The Translations company believes, first, that translation is a ʺhigh added valueʺ service and second, that the translator is the most important aspect of this service. The .translations TLD will be an informative space used by Translations company to educate the Internet public about the role and benefit of professional translation and to generate awareness of highly-skilled translators including Translations company.

Translation is essential to communication in the modern, globalised economy. It is therefore crucial to combat its commodification. The .translations TLD will promote and showcase the profession through informational sites that emphasise the value added by professional translators to communications. It will also provide an online forum for professional translators around the world to communicate and collaborate with each other.

The Translations company has provided translation services for over 25 years through its highly qualified internal staff and external translator networks. It is recognised as one of Europeʹs leading providers of top quality translation services, and is therefore ideally suited to operate and be the sole registrant of domain names in this TLD. A key mission of the Translations company is to educate the market about the importance of quality in translation and the risk and unreliability of translation by unqualified, unskilled providers. With the proliferation of low quality⁄low cost online translation services, Translations company believes that it is crucial to preserve the integrity and values of this profession. The .translations TLD will enable the Translations company to reach a broader audience in this mission. Leveraging its existing high reputation, Translations company will use the TLD to make globally available educational and informational resources that communicate and preserve the fundamental values of the translation profession and also enable communication with and between professionals who uphold those values.

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Eligibility to register domain names in the .translations TLD will be restricted to specifically authorised employees of Translations in accordance with the internal processes described in response to Question 28. All domain name registrations, which will be made through an ICANN-accredited registrar, will be owned and controlled by Translations.

Apart from reservations required by ICANNʹs Registry Agreement, no express restrictions will be imposed on domain names available to be registered. Domain names will be registered and utilised to showcase the various sectors of the profession (for example, finance.translations, medical.translations, legal.translations) and promote the Translations companyʹs activities in these fields. Domain names relevant to translation-related activities and services will also be registered (for example, careers.translations and directory.translations). Other forms of names could also be utilised provided they are consistent with the mission⁄purpose of this TLD, as described above. While internal processes will be implemented to prevent trademark infringement, the generic nature of envisaged registrations will serve to minimize this risk. All content of domain names in the .translations TLD will be under the direct control of Translations. The Translations company will periodically audit the use of .translations domain names to ensure consistency with the mission⁄purpose of the TLD."