.viva

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Status:	Delegated
Type:	Brand TLD
Priority #:	136 - Saudi Telecom Company

.viva is a Brand TLD being proposed in ICANN's New gTLD Program. The applicant is Saudi Telecom Company. The succeeded all application review and was delegated to the Root Zone August 29, 2015.

Application Details

The following is excerpted from the TLD application response to question #18:

"The Saudi Telecommunication Group (“STC”) has chosen to apply for the TLD to promote awareness of VIVA’s services and products and facilitate the digital growth and physical expansion of STC’s VIVA brand. The TLD will control and protect STC, VIVA, and their Trademarks by providing an official digital hub for consumers worldwide as well as fostering consumer trust by creating a secure and technically stable zone. STC’s mission requires it to exceed customers’ expectations in order to collectively reach new horizons, and the company is confident that the deployment of the TLD will enable it to do so. STC is also confident that the TLD will allow the company not only to achieve its own goals but also contribute to ICANNʹs commitment to innovation, consumer protection, security, and stability across new markets.

Headquartered in Riyadh, Saudi Arabia, STC provides integrated mobile, fixed, and broadband communications services to over 126 million subscribers in 10 markets (34 million in Saudia Arabia alone). It is the largest telecommunications company by market capitalization, total revenue, and number of employees in the Arab State region and ranks 14th among telecommunications companies worldwide. Strong leadership coupled with strategic investments have increased shareholder value and enabled STC to provide 98% coverage and the introduction of new products and services (3G, 3.5G, LTE, BlackBerry, IPTV, MMS) in Saudi Arabia while successfully expanding into foreign markets (Kuwait, Bahrain, Indonesia, India, South Africa, Turkey, Malaysia, Lebanon, and Jordan). STC has built sophisticated networks and used advanced technologies to provide quality service and achieve the company’s goal of consumer satisfaction. The introduction of innovative technologies such as fibre optic broadband service and InVISION, a pioneering multimedia service, as well as its expansion program directly mirrors ICANN’s commitment to the extension of choice and the promotion of secure and stable technology across new and emerging markets.

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All domain name registrations in the TLD will be registered to and maintained by the Registry Operator for its own and its affiliates’ exclusive use within the first three years of delegation. Depending on various factors including the up-take and usage of new TLDs, STC may extend the client base in the future, though in not less than three years from delegation. The initially proposed Eligibility Policy provides for such expansion, and amendments to the Eligibility Policy to make it less restrictive are also feasible."