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==Personal==
 
==Personal==
Juan Diego Calle grew up comfortably in Bogota, Colombia. When he was 15 years old the security situation in the country began to seriously deteriorate due to Pablo Escobar and the cartel wars. His parents decided to send he and his siblings to the U.S.; they went on to settle in Miami. Mr. Calle now recognizes how far gone the dangerous situations in Colombia are, and sees his entrepreneurial work flourishing in the hospitable, new climate.<ref>[http://www.dnjournal.com/cover/2010/november-december.htm DNJournal.com]</ref>  
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Juan Diego Calle grew up comfortably in Bogota, Colombia. When he was 15 years old the security situation in the country began to seriously deteriorate due to Pablo Escobar and the cartel wars. His parents decided to send him and his siblings to the U.S.; they went on to settle in Miami. Mr. Calle now recognizes how far gone the dangerous situation in Colombia is, and sees his entrepreneurial work flourishing in the hospitable, new climate.<ref>[http://www.dnjournal.com/cover/2010/november-december.htm DNJournal.com]</ref>
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==Education==
 
==Education==
 
Juan Diego Calle studied Industrial Engineering and Finance at the University of Miami; he is also a graduate of Harvard Business School's Owner President Management Program.<ref>[http://www.straat.co/team.html Straat.co]</ref>
 
Juan Diego Calle studied Industrial Engineering and Finance at the University of Miami; he is also a graduate of Harvard Business School's Owner President Management Program.<ref>[http://www.straat.co/team.html Straat.co]</ref>

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