'''Innovative Auctions''' (IAL) specializes in providing advice on auction and market design for multiple industries in many different countries. IAL is the only group that has resolved gTLD contention sets via private auction. The firm is offering [[gTLD Auctions|gTLD auction]] services to applicants in contention in [[ICANN]]'s [[New gTLD Program]].Their auction was designed by [[Peter Cramton]], a leading expert on auction design and strategy.
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'''Innovative Auctions''' (IAL) specializes in providing advice on auction and market design for multiple industries in many different countries. IAL is the only group that has resolved gTLD contention sets via private auction. The firm is offering [[gTLD Auctions|gTLD auction]] services to applicants in contention in [[ICANN]]'s [[New gTLD Program]]. Their auction was designed by [[Peter Cramton]], a leading expert on auction design and strategy.
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IAL's private auction for gTLD contention sets is called '''Applicant Auction'''.<ref>[http://www.innovativeauctions.com/#applicant-auction Applicant Auction] Retrieved 08 Nov 2013</ref>