.fiat
| Status: | Delegated |
| Registry Provider: | Afilias |
| Date Implemented: | 02 Aug 2016 |
| Type: | Brand TLD |
| Priority #: | 155 - Fiat Industrial S.p.A |
.fiat is a Brand TLD delegated in ICANN's New gTLD Program. Fiat Industrial S.p.A's application succeeded the ICANN process and the company currently manages the TLD.[1] [2]
Application Excerpts
The following is excerpted from the applicant´s response to question #18:
"Fiat S.p.A. is an international group with a clear focus in the automobile sector that designs, produces and sells cars for the mass market under the Fiat, Lancia, Alfa Romeo, Fiat Professional and Abarth brands and luxury cars under the Ferrari and Maserati brands. Its global reach has increased as a result of the integration with Chrysler Group, through which its portfolio has recently been expanded to include the Jeep and Chrysler brands, with models produced in North America now being distributed in Europe through the new Lancia-Chrysler and Jeep sales networks, which together count more than 1,000 dealers. Fiat S.p.A. is also active in the components sector, through Magneti Marelli, Teksid and Fiat Powertrain, and the production systems sector, through Comau.
..
The .fiat gTLD will create a restricted, exclusively-controlled online environment for customers and other business partners which will increase customer confidence and trust in conducting business online. Through greater use of online tools by customers, Fiat S.p.A. expects to further streamline business processes, reduce turn-around times, provide more personalized service and improve overall client service delivery and satisfaction."[3]