|Priority #:||409 - Neustar|
.neustar is a proposed Brand gTLD in ICANN's new gTLD program by the prominent registry and telecommunications company, Neustar. It announced the plan in June, 2011, on the very day that new gTLDs were approved by the ICANN Board and became the first registry to make such a move, and one of the first brands as well.
One commentator notes that the timing and nature of the announcement were likely made to help bolster its credentials and approach in selling its registry and consultation services to fellow .brand applicants. It remains to be seen how Neustar the TLD it already manages, .biz, into its new TLD strategy; its current homepage is found at neustar.biz.