.redstone

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Status:	Delegated
Registry Provider:	Afilias
Date Implemented:	28 March 2015
Type:	Brand TLD
Priority #:	1101 - Redstone Haute Couture Co., Ltd.

.redstone is a Brand TLD delegated in ICANN's New gTLD Program. Redstone Haute Couture Co., Ltd. manages the TLD and is its Registry. The proposed application succeeded and was delegated to the Root Zone on 28 March, 2015.

Application Details

The following is excerpted from the applicant's response to question #18:

"The fundamental mission and purpose of .Redstone TLD application is to protect the trademark rights of “Redstone” mark that was established by Redstone Haute Couture Company Ltd. (Chinese: 红珏高级时装有限公司；“Redstone”). The .Redstone TLD will be used for Redstone itself and its portfolio companies and brands (i.e. brand name. Redstone) to ensure best-in-class online experience and customer satisfaction. By operating and utilizing the .Redstone TLD, Redstone also hopes to be the pioneer of digital branding for the fast-growing luxury retailing and marketing in China as well as in the world.

.Redstone TLD will carry the corporate vision set by of the Redstone company -- we strive to become an influential fashion holding company in the worldʹs fashion realm through professionalism and culture cohesion, so as to contribute to the peaceful rise of China.

Redstone Haute Couture Company Ltd (Redstone)

Established in October 2002, Redstone is a world-renowned management company for luxury brands retailing and marketing. The founder of Redstone has successfully introduced international brands like Salvatore Ferragamo, Yves Saint Laurent, Valentino, Pierre Cardin and GIADA into China market. Relying on the strong retail network, senior management personnel with abundant experience in luxury goods retail industry as well as precise and efficient business operation, Redstone has setup more than 40 state-of-art boutiques for our franchised luxury brands as well as for a fully-owned subsidiary, GIADA, in top-line department store and five star hotels in major city of mainland China. The expansion of retail outlet will go beyond boarder where new stores are expected to locate in Milan, Paris, New York, London, Tokyo, etc, within the next two years.

As of end of 2011, the turnover of Redstone exceeded approximately 448 Million RMB and more than 400 employees. “Redstone” is a registered trademark in China and it’s in active use.

Redstone Haute Couture Co, Ltd is the registered trademark owner for the mark REDSTONE in connection with the following China national trademark registrations: 6008275, 7733647, 6008274, 6008273, 6814225 and 8437261.

Potential Business Models

The best current thinking of the allocation and usage of .Redstone TLD is to allow only a limited number of existing and future Redstone-owned and authorized brands, or generic key terms of luxury or high-end fashion industry, at the second level. Some intuitive examples are “GIADA.Redstone”, “2012fashion.Redstone”. The sole registrant of the .Redstone TLD is Redstone itself. This conservative approach shall meet the trademark protection purpose and minimize potential technological, marketing and operational risks. Such approach, subject to change depending upon a range of external factors, will be reviewed at the regular basis. A consultative process with ICANN and relevant stakeholder shall take place prior to determination of any change of this approach. Most likely, Redstone will not make any such determination until after the first three years of operation."