.sbi
| Status: | Delegated |
| Registry Provider: | Afilias |
| Type: | Brand TLD |
| Priority #: | 507 - STATE BANK OF INDIA |
.sbi is a Brand TLD delegated to the Root Zone in ICANN's New gTLD Program on 16 April 2016. The registry operator is STATE BANK OF INDIA.[1][2]
Application Details
The following is an excerpt from the applicant's response to question #18:
"State Bank of India (SBI) is the largest banking and financial services company in India by revenue, assets and market capitalization. It is a state-owned corporation with its headquarters in Mumbai, Maharashtra (India). SBI is ranked # 292 globally in the Fortune Global 500 list in the year 2011. SBI and its thirty subsidiaries provide a wide range of financial products and services through its physical presence in more than 35 countries and through web presence such as its Corporate web site (www.sbi.co.in), Internet Banking and other transactional web sites.
SBI as an acronym has been in use since the time SBI came into existence in the year 1955. SBI being a short, easy to remember and easy to pronounce acronym is used very widely to refer to SBI and its group members.
Mission of .sbi
Currently, the web sites of SBI are registered under several existing TLDs like “.com”, “.in” and “.net” etc. The customer has to search and locate the various products⁄ services by navigating through all the web sites of SBI and its subsidiaries. Widespread possible naming conventions⁄ Cybersquatting in the existing TLDs may mislead any financial institutional customers to various phishing⁄ malicious web sites, leading to online fraud. SBI wants to have an exclusive ownership of a TLD, as it intends to have complete control on the second-level domain names to have “worldwide Uniform presence for the Brand SBI” and provide “Huge comfort level to customers”, web site by consolidating and simplifying their online identity."[3]