.smile

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Status:	Delegated
Registry Provider:	Amazon
Type:	Generic
Category:	Lifestyle
Priority #:	444 - Amazon

.smile is a gTLD delegated to the Root Zone in ICANN's New gTLD Program. Amazon manages the string and its registry.

Application Details

The following is excerpted from the applicant's response to question #18:

"Amazon intends for its new .SMILE gTLD to provide a unique and dedicated platform for stable and secure online communication and interaction. The .SMILE registry will be run in line with current industry standards of good registry practice. What do you anticipate your proposed gTLD will add to the current space in terms of competition, differentiation or innovation? Amazon values the opportunity to be one of the first companies to own a gTLD. A .SMILE registry will:

• Provide Amazon with additional controls over its technical architecture, offering a stable and secure foundation for online communication and interaction.
• Provide Amazon a further platform for innovation.
• Enable Amazon to protect its intellectual property rights.

What goals does your proposed gTLD have in terms of user experience? Amazon intends for its new .SMILE gTLD to provide a unique and dedicated platform for stable and secure online communication and interaction. Provide a complete description of the applicant’s intended registration policies in support of the goals above Amazon’s Intellectual Property group will be responsible for the development, maintenance and enforcement of a Domain Management Policy. The Domain Management Policy will define (i) the rules associated with eligibility and domain name allocation, (ii) the license terms governing the use of a .SMILE domain name, and (iii) the dispute resolution policies for the .SMILE gTLD. Amazon will continually update the Domain Management Policy as needed to reflect Amazon’s business goals and, where appropriate, ICANN consensus policies. "