Sunrise Period

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The Sunrise Period of domain registration is a special period during which trademark holders may preregister names that are the same or similar to their trademarks in order to avoid cybersquatting. This occurs prior to the general launch of the TLD.[1] In order to register, the group or individual must be able to prove their prior right to the name.[2] The Sunrise Period serves as a test period, and is followed by the Landrush Period and/or General Availability.[3]

Sunrise rules for the New gTLD Program

In October 2013, the Trademark Clearinghouse announced new rules for Sunrise periods for New gTLDs that were rolling out as part of the New gTLD Program. There are now two types of Sunrise Periods:

End Date Sunrise

In this type of Sunrise, the Registry can announce the Sunrise as late as the day the Sunrise starts, but must run the Sunrise for 60 days or more. Trademark owners will have the duration of the Sunrise period to submit a claim for a domain. At the end of the period, all the claims are registered by the Registry and auctions are conducted if there is more than one claim for the same domain. This type of Sunrise has significant benefits for rights holders.

Start Date Sunrise

In this type of Sunrise, the Registry must give 30-days notice before commencing the Sunrise. Once the Sunrise starts, it must run for only 30 days or more. Claims by trademark owners are processed on a first-come-first-served basis, so there is no need for auctions and domains are registered as claims are made during the Sunrise period. This type of Sunrise has so far been very rare among New gTLD strings, and has benefits for Registries while causing concerns for rights holders.[4]

Sunrise Auction

When two trademark owners both have legitimate claim to a given domain, these domains then go to auction.[5]

Chinese version of this page/本页中文版


域名注册的’’’优先期’’’是商标持有者可以预先注册与其商标相同或相似的名称,从而避免域名抢注的特殊时期。优先期的时间早于顶级域的总体推出时间。[6]为了能够注册,团体或个人必须能够证明其对某个名称的优先权。[7]优先权属于测试期,之后开放的是抢注期 以及/或者正常注册期。[8]









Chinese translation of this page provided thanks to TLD Registry Ltd.


  1. Minds + Machines Sunrise Period
  2. .eu Sunrise Facts
  3. Minds + Machines Landrush Period
  4. First Come First Served Sunrise Periods On the Cards, DomainIncite Retrieved 24 Jan 2014
  5. XXX Sunrise Auctions Delayed After 80k Applications,
  6. Minds + Machines Sunrise Period
  7. .eu Sunrise Facts
  8. Minds + Machines Landrush Period
  9. First Come First Served Sunrise Periods On the Cards, DomainIncite Retrieved 24 Jan 2014
  10. XXX Sunrise Auctions Delayed After 80k Applications,