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===2021 Assignment Controversy===
 
===2021 Assignment Controversy===
 
Uniregistry announced its intention to auction its new gTLD portfolio in January 2021<ref>[https://goldsteinreport.com/uniregistry-offload-23-new-gtlds-auction/ Goldstein Report - Uniregistry to Offload 23 New gTLDs via Auction on 28 April], January 29, 2021</ref> UNR subsequently announced that it intended to also transfer [[Ethereum Name Service]] (ENS) non-fungible tokens (NFTs) associated with each gTLD to the successful bidders for each TLD.<ref name="nftpr">[https://www.prnewswire.com/news-releases/nfts-of-25-unr-top-level-domains-minted-on-the-ethereum-name-service-301259715.html PR Newswire - NFTs of 25 UNR Top Level Domains Minted on the Ethereum Name Service], March 31, 2021</ref> The object of creating ENS tokens was to create ENS "domains" for cryptocurrency transactions and human-readable wallet IDs:
 
Uniregistry announced its intention to auction its new gTLD portfolio in January 2021<ref>[https://goldsteinreport.com/uniregistry-offload-23-new-gtlds-auction/ Goldstein Report - Uniregistry to Offload 23 New gTLDs via Auction on 28 April], January 29, 2021</ref> UNR subsequently announced that it intended to also transfer [[Ethereum Name Service]] (ENS) non-fungible tokens (NFTs) associated with each gTLD to the successful bidders for each TLD.<ref name="nftpr">[https://www.prnewswire.com/news-releases/nfts-of-25-unr-top-level-domains-minted-on-the-ethereum-name-service-301259715.html PR Newswire - NFTs of 25 UNR Top Level Domains Minted on the Ethereum Name Service], March 31, 2021</ref> The object of creating ENS tokens was to create ENS "domains" for cryptocurrency transactions and human-readable wallet IDs:
<blockquote>The auction winners of these rare internet assets not only collect subscription revenue by selling their domain names through ICANN-accredited registrars but could also sell domains on ENS directly to Ethereum owners.
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<blockquote>The auction winners of these rare Internet assets not only collect subscription revenue by selling their domain names through ICANN-accredited registrars but could also sell domains on ENS directly to Ethereum owners.
    
"UNR is opening the scarce asset class of Top Level Domains to the public, which brings existing cash flow and numerous new monetization models to future owners, including control of the NFTs on the blockchain," said Shayan Rostam, Chief Growth Officer of UNR. "We are on the cutting edge; it's unlikely that these assets will ever take part in the event of this magnitude again."<ref name="nftpr" /></blockquote>
 
"UNR is opening the scarce asset class of Top Level Domains to the public, which brings existing cash flow and numerous new monetization models to future owners, including control of the NFTs on the blockchain," said Shayan Rostam, Chief Growth Officer of UNR. "We are on the cutting edge; it's unlikely that these assets will ever take part in the event of this magnitude again."<ref name="nftpr" /></blockquote>