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In 2009, [[ICANN]] began the implementation of an [[IDN]] ccTLD Fast Track Process,<ref>[http://www.idnnews.com/?p=9433 IDN News]</ref> whereby countries that use non-Latin script are able to claim ccTLDs in their native script and the corresponding Latin version. As of early 2011, 33 requests have been received, representing 22 languages.<ref>[http://www.icann.org/en/topics/idn/fast-track/ ICANN]</ref> More than half have already been approved.<ref>[http://www.ausregistry.com/blog/?p=342 AUSRegistry]</ref>
 
In 2009, [[ICANN]] began the implementation of an [[IDN]] ccTLD Fast Track Process,<ref>[http://www.idnnews.com/?p=9433 IDN News]</ref> whereby countries that use non-Latin script are able to claim ccTLDs in their native script and the corresponding Latin version. As of early 2011, 33 requests have been received, representing 22 languages.<ref>[http://www.icann.org/en/topics/idn/fast-track/ ICANN]</ref> More than half have already been approved.<ref>[http://www.ausregistry.com/blog/?p=342 AUSRegistry]</ref>
 
==Open ccTLDs==
 
==Open ccTLDs==
An '''Open ccTLD''' refers to a country code top level domain name that can be registered by anyone regardless of which country the person resides in.These ccTLD represent a particular branding aside from the name of the country or territory it represents such as [[.cc]] (Cocos Island), [[.tv]] (Tuvalus), [[.ws]] (Western Samoa) and [[.co]] (Colombia). Their alternatives include commercial companies or consulting companies for .cc, television for .tv, websites for .ws, and company for.co respectively. <ref>[http://cyber.law.harvard.edu/archived_content/people/edelman/open-cctlds/ Registrations in Open ccTLDs]</ref>
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An '''open ccTLD''' refers to a country code top level domain name that can be registered by anyone regardless of which country the person resides in. These ccTLDs represent a particular branding, aside from the name of the country or territory it represents. Examples include [[.cc]] (Cocos Island) for consulting companies, [[.tv]] (Tuvalus) for television, [[.ws]] (Western Samoa) for websites, and [[.co]] (Colombia) as an alternative to [[.com]] for companies.<ref>[http://cyber.law.harvard.edu/archived_content/people/edelman/open-cctlds/ Registrations in Open ccTLDs]</ref>
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Many entities are interested in registering domain names using open ccTLD's particularly .co as a great alternative to the overly populated .com name space to establish or boost their brands or trademarks and to increase web traffic to generate sales. The management of the [[.Co Internet S.A.S.]] explained .co as an open ccTLD is easy to remember and it can be used to represent companies, corporations, communities, content, etc.<ref>[http://www.cointernet.co/domain About .co]</ref>
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There is much interest in registering domain names using open ccTLDs, particularly .co, in order to establish or boost a brand or trademark and generate sales, as they are a great alternative to the overly populated .com namespace. For example, [[.co Internet]] explained .co as easy to remember and it can be used to represent companies, corporations, communities, content, etc.<ref>[http://www.cointernet.co/domain About .co]</ref> Some of the companies using the .co domain space as a branded shortener include [[Overstock.com]] (O.co), [[Twitter]] (T.co), Politico (politi.co), Venture Hacks (vh.co), [[Google]] (g.co), etc.<ref> [http://www.cointernet.co/domain/many-uses Many uses of .co]</ref> The x.co is used by [[Go Daddy]] as a [[URL]] shortener.<ref>[http://app.x.co/ URL Shortener]</ref>
 
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Some of the companies using the .co domain space as a branded shortener include [[Overstock.com]] (O.co), [[Twitter]] (T.co), Politico (politi.co), Venture Hacks (vh.co), [[Google]] (g.co), etc.<ref> [http://www.cointernet.co/domain/many-uses Many uses of .co]</ref> The x.co is used by [[Go Daddy]] as a [[URL]] shortener.<ref>[http://app.x.co/ URL Shortener]</ref>
      
On the other hand, .tv ccTLD is currently operated by [[Verisign]]. Entities involved in the television, film animation industries as well as individuals providing video contents in their blogs or websites favored a .tv domain name to effectively attract their target audience to earn more revenue. <ref>[http://watch.tv/about-tv/index.html About .tv]</ref> Internet users understand that a .tv domain name offers video contents.
 
On the other hand, .tv ccTLD is currently operated by [[Verisign]]. Entities involved in the television, film animation industries as well as individuals providing video contents in their blogs or websites favored a .tv domain name to effectively attract their target audience to earn more revenue. <ref>[http://watch.tv/about-tv/index.html About .tv]</ref> Internet users understand that a .tv domain name offers video contents.
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