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On November 15, 2o11, Fairwinds Partners, one of the founding member organization of CADNA issued a press release regarding its full suite new gTLD consulting services to brand owners that are planning to participate in the ICANN new gTLD program. Fairwinds Partners is marketing its expertise in the domain name industry that it can clarify the confusions surrounding the program and it can help design a strategy for brand owners to make the most out of the domain names. Fairwinds Partners promised that it will not only submit the application but it will also communicate with ICANN during the entire application process although the company admitted that it had been criticizing the internet governing body for years.<ref>[http://www.marketwatch.com/story/fairwinds-partners-offers-full-suite-of-new-gtld-consulting-services-to-help-brand-owners-navigate-the-new-generic-top-level-domain-name-gtld-space-2011-11-15 FairWinds Partners Offers Full Suite of New gTLD Consulting Services to Help Brand Owners Navigate the New Generic Top-Level Domain Name (gTLD) Space]</ref>
 
On November 15, 2o11, Fairwinds Partners, one of the founding member organization of CADNA issued a press release regarding its full suite new gTLD consulting services to brand owners that are planning to participate in the ICANN new gTLD program. Fairwinds Partners is marketing its expertise in the domain name industry that it can clarify the confusions surrounding the program and it can help design a strategy for brand owners to make the most out of the domain names. Fairwinds Partners promised that it will not only submit the application but it will also communicate with ICANN during the entire application process although the company admitted that it had been criticizing the internet governing body for years.<ref>[http://www.marketwatch.com/story/fairwinds-partners-offers-full-suite-of-new-gtld-consulting-services-to-help-brand-owners-navigate-the-new-generic-top-level-domain-name-gtld-space-2011-11-15 FairWinds Partners Offers Full Suite of New gTLD Consulting Services to Help Brand Owners Navigate the New Generic Top-Level Domain Name (gTLD) Space]</ref>
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==CADNA Reaction to Senate Hearing on New gTLD Program==
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==Reaction to Senate Hearing on New gTLD Program==
 
CADNA was one of the organizations expressing that the ICANN's new gTLD program is a product of a defective system. In connection to the negative reactions of various organizations regarding the program, a hearing was conducted by the Senate Committee on Commerce, Science and Transportation on December 8, 2011. This initiative by the Senate was commended by CADNA. The coalition believed that the hearing paved the way to reform and improvement of the new gTLD program and the policy development process. CADNA president Josh Bourne stated the coalition is committed in looking for an attainable and doable solutions to improve the new gTLD program and urged the internet community to stop complaining about the policy and find constructive ways to improve it. He also said; '''"The Coalition has always supported the multistakeholder system and strongly believes that with some reforms, ICANN can better fulfill its designated mission."'''<ref>[http://www.sacbee.com/2011/12/08/4109883/cadna-sees-senate-hearing-as-springboard.html CADNA Sees Senate Hearing as Springboard for Reform of New gTLD Policy]</ref>
 
CADNA was one of the organizations expressing that the ICANN's new gTLD program is a product of a defective system. In connection to the negative reactions of various organizations regarding the program, a hearing was conducted by the Senate Committee on Commerce, Science and Transportation on December 8, 2011. This initiative by the Senate was commended by CADNA. The coalition believed that the hearing paved the way to reform and improvement of the new gTLD program and the policy development process. CADNA president Josh Bourne stated the coalition is committed in looking for an attainable and doable solutions to improve the new gTLD program and urged the internet community to stop complaining about the policy and find constructive ways to improve it. He also said; '''"The Coalition has always supported the multistakeholder system and strongly believes that with some reforms, ICANN can better fulfill its designated mission."'''<ref>[http://www.sacbee.com/2011/12/08/4109883/cadna-sees-senate-hearing-as-springboard.html CADNA Sees Senate Hearing as Springboard for Reform of New gTLD Policy]</ref>