Changes

| keypeople      = [[Georges-Edouard Dias]]- SVP of Digital Business,<br>

| keypeople      = [[Georges-Edouard Dias]]- SVP of Digital Business,<br>

}}

}}

'''L'Oréal''' is a prominent make-up and beauty product manufacturer that has applied for 15 [[New gTLD Program|new gTLDs]] in [[ICANN]]'s gTLD expansion program. 5 of the 15 are [[gTLD]]s for generic terms related to its business interests ([[.beauty]], [[.skin]], [[.makeup]], [[.salon]], [[.hair]]), and the other 10 are [[Brand TLD]]s representing brands it owns ([[.redken]], [[.lancome]], etc.); one of its 10 brand applications is an [[IDN]] ([[.欧莱雅]]) for "L'Oréal" in Hans Chinese.<ref>[http://gtldresult.icann.org/application-result/applicationstatus/viewstatus ViewStatus, gTLDresult.ICANN.org]</ref> It remains somewhat unclear as to whether the company intends to keep registration for its generic terms "open", where anyone or almost anyone would be able to register a name, or "closed" so that L'Oréal owned and controlled every domain on the [[TLD]].<ref>[http://www.circleid.com/posts/20120614_big_brands_trying_to_corner_generic_domain_namespaces/ Big Brands Trying to Corner Generic Domain Namespaces, CircleID.com]</ref>

'''L'Oréal''' is the world's largest cosmetics and beauty product manufacturer;<ref>[http://en.wikipedia.org/wiki/L'Or%C3%A9al Loreal, Wikipedia.org]</ref> it has applied for 15 [[New gTLD Program|new gTLDs]] in [[ICANN]]'s gTLD expansion program. 5 of the 15 are [[gTLD]]s for generic terms related to its business interests ([[.beauty]], [[.skin]], [[.makeup]], [[.salon]], [[.hair]]), and the other 10 are [[Brand TLD]]s representing brands it owns ([[.redken]], [[.lancome]], etc.); one of its 10 brand applications is an [[IDN]] ([[.欧莱雅]]) for "L'Oréal" in Hans Chinese.<ref>[http://gtldresult.icann.org/application-result/applicationstatus/viewstatus ViewStatus, gTLDresult.ICANN.org]</ref> It remains somewhat unclear as to whether the company intends to keep registration for its generic terms "open", where anyone or almost anyone would be able to register a name, or "closed" so that L'Oréal owned and controlled every domain on the [[TLD]].<ref>[http://www.circleid.com/posts/20120614_big_brands_trying_to_corner_generic_domain_namespaces/ Big Brands Trying to Corner Generic Domain Namespaces, CircleID.com]</ref>

The company has been working with the new gTLD consultancy, [[FairWinds Partners]].<ref>[http://www.fairwindspartners.com/en/newsroom/press-release/FairWinds-Takes-on-New-Internet-Business-Model-with-New-gTLD-Strategy-Services FairWinds Takes on New Internet Business Model with New gTLd Strategy Services, FairWinds Partners.com]</ref>

The company has been working with the new gTLD consultancy, [[FairWinds Partners]].<ref>[http://www.fairwindspartners.com/en/newsroom/press-release/FairWinds-Takes-on-New-Internet-Business-Model-with-New-gTLD-Strategy-Services FairWinds Takes on New Internet Business Model with New gTLd Strategy Services, FairWinds Partners.com]</ref>