Changes

In June 2007, Demand Media hired Charles Hilliard, formerly a Morgan Stanley investment banker and United Online senior executive, as its President and CFO.<ref>[http://www.allbusiness.com/services/business-services/4352976-1.html allbusiness.com]</ref> Around the same time, Demand also acquired ExpertVillage.com, a how-to site, for roughly $20 million. Byron Reese, founder of ExpertVillage, became Demand's Chief Innovation Officer and went on to develop the company's content-generating algorithms.<ref>[http://www.wired.com/magazine/2009/10/ff_demandmedia/all/1 Wired]</ref>

In June 2007, Demand Media hired Charles Hilliard, formerly a Morgan Stanley investment banker and United Online senior executive, as its President and CFO.<ref>[http://www.allbusiness.com/services/business-services/4352976-1.html allbusiness.com]</ref> Around the same time, Demand also acquired ExpertVillage.com, a how-to site, for roughly $20 million. Byron Reese, founder of ExpertVillage, became Demand's Chief Innovation Officer and went on to develop the company's content-generating algorithms.<ref>[http://www.wired.com/magazine/2009/10/ff_demandmedia/all/1 Wired]</ref>

===Name.com===

===Name.com===

The prominent registrar, [[Name.com]] was acquired by Demand Media in January, 2013. The reasons for the acquisition were noted as adding a new outlet to sell as many [[New gTLD Program|new gTLDs]] as possible, and bolster Demand Media's line-up by adding a "retail registrar", given that its current [[eNom]] service is a "reseller registrar". Name.com frequently positions itself as a fun and safe alternative to [[GoDaddy]], the world's largest [[registrar]].<ref>[http://domainnamewire.com/2013/01/07/demand-media-acquires-name-com-as-registrar-consolidation-continues/ Demand Media Acquires Name Com As Regsitrar, DomainNameWire.com]Published 7 Jan 2013, Retrieved 9 Jan 2013</ref> As [[Taryn Naidu]] summarized in a blog post, "[Demand Media ] now includes 15 million names under management, the most widely used domain name reseller platform, nearly 9,000 business partners, the leading domain name auction service, an interest in 133 new TLD applications and, now, an award-winning retail registrar.<ref>[http://www.demandmedia.com/blog/name-com-joins-the-demand-media-family/ Name Com Joins the Demand Media Family, DemandMedia.com]Published 7 Jan 2013, Retrieved 9 Jan 2013</ref>

The prominent registrar, [[Name.com]] was acquired by Demand Media in January, 2013. The reasons for the acquisition were noted as adding a new outlet to sell as many [[New gTLD Program|new gTLDs]] as possible, and bolster Demand Media's line-up by adding a "retail registrar", given that its current [[eNom]] service is a "reseller registrar". Name.com frequently positions itself as a fun and safe alternative to [[GoDaddy]], the world's largest [[registrar]].<ref>[http://domainnamewire.com/2013/01/07/demand-media-acquires-name-com-as-registrar-consolidation-continues/ Demand Media Acquires Name Com As Regsitrar, DomainNameWire.com]Published 7 Jan 2013, Retrieved 9 Jan 2013</ref> As [[Taryn Naidu]] summarized in a blog post, "[Demand Media ] now includes 15 million names under management, the most widely used domain name reseller platform, nearly 9,000 business partners, the leading domain name auction service, an interest in 133 new TLD applications and, now, an award-winning retail registrar.<ref>[http://www.demandmedia.com/blog/name-com-joins-the-demand-media-family/ Name Com Joins the Demand Media Family, DemandMedia.com]Published 7 Jan 2013, Retrieved 9 Jan 2013</ref> In March 2013, it was reported that the acquisition cost a total of $18 million USD.<ref>[http://www.thedomains.com/2013/03/24/demand-media-paid-18-million-for-name-com-registrar/ Demand Media Paid 18 million for Name.com, TheDomains.com]Retrieved 24 March 2013</ref>

==Business Model==

==Business Model==