Overstock Inc.

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Overstock1.JPG
Type: Public
Industry: Internet Retailer
Founded: 1999
Founder(s): Dr. Patrick M. Byrne
Headquarters: Salt Lake City, Utah
Country: USA
Revenue: $1,089,873,000 as of 2010 [1]
Website: Overstock.com
Facebook: O.co
Twitter: TwitterIcon.png@odotco
Key People
Dr. Patrick M. Byrne, Chairman & CEO
Jonathan E. Johnson III, President
Geoff Atkinson, SVP, CRM & Demand Management
Steve Chesnut, SVP Finance
Sam Peterson, SVP Technology

Stormy D. Simon, Board Member & SVP Customer Experience
Stephen Tryon, SVP Logistics

Overstock.com also known O.co is an online close out retail store offering a variety of brand name merchandise including apparel, bed & bath,electronics, home decorations, furniture, jewelry, kitchenware and many other products. The company also maintains an auction site where interested entities will be able to buy and sell products and services. A listing for cars and real estate for sale is also available in the company website.[2]

History

Overstock.com was originally founded by Robert Brazell as D2: Discounts Direct, a limited liability corporation in 1997. D2:Discounts Direct failed and it was acquired Dr. Patrick M. Byrne.[3] In 1999, Byrne launched the company website under its new name, Overstock.com selling excess inventory merchandise with less than 100 products. Byrne established Overstock.com under the principles of value,investing and fair dealing.[4]

In 1999, the company recorded $1,089,873,000 in total revenue.[5] In 2000, Overstock.com acquired ToyTime.com Inc.,[6] Gear.com, a leading closeout online retailer of sporting goods, online jewelers Miadora.com, Jewelry.com.[7]

In 2002, the company filed its Initial Public Offering (IPO) under the ticker symbol OSTK with the Security and Exchange Commission. Overstock.com offered 3 million common shares at $13 per share and it was able to raise $39 million. [8]

Overstock.com acquired online travel company Ski West Inc. for $ 25 million cash in 2005.[9] The acquisition expanded the company's travel business which was introduced to in 2003. However in 2005, the company decided to sell OTravel.com, its travel services subsidiary because of its $6.9 million loss and a goodwill impairment charge of 4.5 million in 2006.[10]

On April 2011, Overstock.com acquired the naming rights of the Oakland-Alameda County Coliseum for six years. The name of the coliseum is now Overstock.com Coliseum.[11]

Objective

The company aims to become the leading internet-based close-out solution for brand name merchandise holders and the primary one-stop online discount shop for consumers.[12]

Company Growth and Expansion

References