.CO Internet S.A.S.

ICANNWiki Bronze Sponsor
Type:	Private
Industry:	Domain Administration
Founded:	2009
Ownership:	Arcelandia S.A, and Neustar Inc.
Headquarters:	701 Brickell Ave. Suite 860 Miami, FL, USA 33131 World Trade Center Calle 100 No. 8 A - 49 Torre B of. 507 Bogotá, Colombia
Website:	.cointernet
Facebook:	.co on Facebook
Twitter:	@dotCO
Key People
Juan Diego Calle, CEO Eduardo Santoyo, Corporate Vice President Nicolai Bezsonoff, COO Lori Anne Wardi, Vice President Crystal Peterson, Director of Channel Marketing Jose Rasco, Managing Director of STRAAT Investments

.CO Internet S.A.S. is a company formed by Arcelandia S.A., a Colombian company, and the U.S. company Neustar Inc., for the purpose of developing and operating the .co registry. It is responsible for the promotion, administration, and technical operation of the .co TLD. It has been funded by, and there are staff overlaps with, the holding and investment company STRAAT Investments.

While .co was originally the ccTLD of Colombia, .CO Internet was created to facilitate .co becoming an open ccTLD, and since July, 2010, it has been available to the general public outside of Colombia.

.CO Internet has decided to work with only a dozen registrars in its first year. In its first 6 months (July-January 2010), some 600,000 .co domain names were registered; GoDaddy has registered about 250,000 of those. The company has also partnered with Deloitte in order to ensure that brand owner's rights were respected throughout the registration process.

At the beginning of 2012, when they were recognized as a World Finance 100 Business Leader of 2011, it was noted that the prior year had seen them register over 1 million addresses in 200+ countries.

.co's History

In 1991 .co was recognized as Colombia's ccTLD by IANA. Around a decade later the Universidad de los Andes, the official registrar of .co, began to research the benefits of broadening the availability of .co for commercial purposes. This began a long back-and-forth between the University, the Colombian Ministry of Telecommunication, and ICANN. Finally, in August of 2009, the Ministry announced that it had been awarded oversight of .co as an expanded gTLD.

Open ccTLD

The decision to make .co an open ccTLD took a decade, with .CO Internet becoming involved in 2006. .CO Internet have always stressed the expansion of the national .co brand as a strong entry point for Colombia into the international Internet, although it has quickly moved beyond national recognition. In a poll 80% of people considering registering domains thought that .co was short for "company", and only 3% thought that it was Colombia's ccTLD. They have successfully marketed .co as a valuable national asset to the Colombian government, and the ideal new international extension for the international Internet community.

Both .CO Internet's founder and CEO, Juan Diego Calle, and Colombia's president, Juan Manuel Santos, addressed the 39th ICANN meeting in Cartagena, Colombia. President Santos announced plans for a $2.8 billion dollar initiative to improve the nation's Internet infrastructure and quadruple the number of Internet connections. This new policy seems to be encouraged in large part thanks to the success of .co as an open ccTLD.

Hype

.co's Popularity in Context

.co is expected by many to be one of the most successful new gTLDs. Its similarity to .com is referenced as one reason, while its association with the words "company", "corporation", and "commerce" in many languages is another. .co's CEO, Juan Diego Calle, notes that unlike other gTLDs, .co is not marketed directly at a niche market. So, unlike .mobi, .biz, and .info, it is both globally recognizable and versatile.

Furthermore, "co" is already being used to designate "company" within third-level TLD extensions for ccTLDs; that is, .co.uk is already a recognizable brand for companies within the United Kingdom. Thus, much of the branding effort was done before .CO Internet took the extension to the open market.

Publicity

The excitement surrounding the general availability of .co has been demonstrated in a number of ways. GoDaddy was reported to be preparing to specifically push its .co domains through its advertisements, with particular hype surrounding its role in GoDaddy's notorious Super Bowl ads. Indeed, GoDaddy's 2011 Super Bowl ad was billed to be the unvieling of the new ".co girl"; the ad later surprised audiences by featuring the not-so-girly, Joan Rivers, as the .co spokeswoman. She later acknowledged that the ads featured her face superimposed onto a model's body. Co Internet later noted that the airing of the ads triggered a record-breaking surge in Internet traffic and boost in .CO domain name registrations within minutes of airing.<ref>[http://www.cointernet.co/blog/super-bowl-sunday-%25E2%2580%2593-here-we-come Su ... \n

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