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'''.casa''' is a [[GTLD]] that was proposed in [[ICANN]]'s [[New gTLD Program]]. The successful applicant is [[Top Level Domain Holdings]]. .casa was delegated to the [[Root Zone]] of the [[DNS]] on the 23rd September 2014, completing the successful application for the string.<ref>[http://newgtlds.icann.org/en/program-status/delegated-strings ICANN delegated strings] Retrieved 5th December 2014.</ref>

'''.casa''' is a [[GTLD]] that was proposed in [[ICANN]]'s [[New gTLD Program]]. The successful applicant is [[Minds + Machines Group Limited|MMX]], also known as [[Minds and Machines, LLC|Minds + Machines]].  

==Intended Use==

==Intended Use==

Spanish word for house, .casa is a new generic top level domain targeted to real estate firms, contractors, decorators, home and family-related companies or interested individuals. The target audience for this TLD is the Spanish-speaking market.  

Spanish word for house, '''.casa''' is a new generic top level domain targeted to real estate firms, contractors, decorators, home and family-related companies or interested individuals. The target audience for this TLD is the Spanish-speaking market.  

==Delegation Status==

==Delegation Status==

.casa was delegated to the [[Root Zone]] of the [[DNS]] on the 23rd September 2014, completing the successful application for the string.<ref>[http://newgtlds.icann.org/en/program-status/delegated-strings ICANN delegated strings] Retrieved 5th December 2014.</ref>

'''.casa''' was delegated to the [[Root Zone]] of the [[DNS]] on the 23rd September 2014, completing the successful application for the string.<ref>[http://newgtlds.icann.org/en/program-status/delegated-strings ICANN delegated strings] Retrieved 5th December 2014.</ref>

==Notable Users==

==Notable Users==

A .casa domain name is a powerful branding tool that offers you an instant connection with the Spanish-speaking market. There are more than 560 million Spanish speakers worldwide, and every single one of them needs a home. A .casa address is perfect for any brand that wants to show their Spanish-speaking audience where homes can be found, enjoyed, and lived in.

The '''.casa''' top-level domain is open to the public, and is available to any brand, business or individual who wants to embrace their Spanish Speaking audience with an easy to remember domain name. With more than 560 million Spanish speakers worldwide, real estate firms, construction contractors, services and individuals can use a '''.casa''' domain to make a clear connection between their brand and the idea of “home.”  

 

.casa domain names offer a wide variety of opportunities. Companies from real estate firms to construction contractors can capitalize on the potential of .casa to make a clear connection between their brand and the idea of “home.” Since most people have positive associations with the term, a .casa domain name quickly and memorably links your brand to feelings of home and family, and thoughts of residence and investment.

==Former Applicants==

==Former Applicants==

# [[Top Level Domain Holdings Ltd.]]. It is one of 68 applications that the company has filed on its own behalf.<ref>[http://www.tldh.org/2012/06/gtld-application-update-92-applications-submitted/ gTLD Application Update 92 applications submitted, TLDH.org]</ref> This applicant submitted a [[PIC|Public Interest Commitment]], which can be downloaded [https://gtldresult.icann.org/application-result/applicationstatus/applicationdetails/1530 here].

# [[Minds + Machines Group Limited|MMX]], also known as [[Minds and Machines, LLC|Minds + Machines]]. It is one of 68 applications that the company has filed on its own behalf.<ref>[http://www.tldh.org/2012/06/gtld-application-update-92-applications-submitted/ gTLD Application Update 92 applications submitted, TLDH.org]</ref> This applicant submitted a [[PIC|Public Interest Commitment]], which can be downloaded [https://gtldresult.icann.org/application-result/applicationstatus/applicationdetails/1530 here].

# [[Donuts]] (Extra Way, LLC), a start-up registry operator, which invested $56 million just for application fees for 307 new gTLDs.<ref>

# [[Donuts]] (Extra Way, LLC), a start-up registry operator, which invested $56 million just for application fees for 307 new gTLDs.<ref>

[http://www.domainnamenews.com/new-gtlds/donuts-inc-eye-popping-list-of-307-new-top-level-domains/11730 Donuts Inc eye popping list of 307 new top-level domains]</ref> This applicant submitted a [[PIC|Public Interest Commitment]], which can be downloaded [https://gtldresult.icann.org/application-result/applicationstatus/applicationdetails/852 here].

[http://www.domainnamenews.com/new-gtlds/donuts-inc-eye-popping-list-of-307-new-top-level-domains/11730 Donuts Inc eye popping list of 307 new top-level domains]</ref> This applicant submitted a [[PIC|Public Interest Commitment]], which can be downloaded [https://gtldresult.icann.org/application-result/applicationstatus/applicationdetails/852 here].

==Auction==

==Auction==

In an August 2013 auction, [[Top Level Domain Holdings Ltd.]] prevailed as the winner. The total amount was not disclosed though the 8 total auctions that were cumulatively valued at $9.65 million.<ref>[http://www.applicantauction.com/blog/2013/8/15/second-applicant-auction-concluded-successfully-8-domains-965m Second Applicant Auction, Concluded Successfully 8 domains 965m, ApplicantAuction.com] Published Aug 15th</ref>

In an August 2013 auction, [[Minds + Machines Group Limited|MMX]] prevailed as the winner. The total amount was not disclosed though the 8 total auctions that were cumulatively valued at $9.65 million.<ref>[http://www.applicantauction.com/blog/2013/8/15/second-applicant-auction-concluded-successfully-8-domains-965m Second Applicant Auction, Concluded Successfully 8 domains 965m, ApplicantAuction.com] Published Aug 15th</ref>

==Name Collision Issues==

==Name Collision Issues==

In October 2013 [[ICANN]] released their final assessment and mitigation plan for the [[Name Collision]] issue that was facing the New gTLD program. On 18 November 2013, ICANN announced the applied-for strings that were eligible for an alternative path towards delegation that would allow applicants to proceed without waiting for further mitigation research and plans to be published. 25 strings, including .casa, were not eligible for the alternative path, and will have to wait for more plans to be published before continuing towards delegation.<ref>[https://newgtlds.icann.org/en/announcements-and-media/announcement-2-17nov13-en Announcement 17 Nov 13, ICANN.org] Retrieved 20 Feb 2014</ref>

In October 2013 [[ICANN]] released their final assessment and mitigation plan for the [[Name Collision]] issue that was facing the New gTLD program. On 18 November 2013, ICANN announced the applied-for strings that were eligible for an alternative path towards delegation that would allow applicants to proceed without waiting for further mitigation research and plans to be published. 25 strings, including '''.casa''', were not eligible for the alternative path, and will have to wait for more plans to be published before continuing towards delegation.<ref>[https://newgtlds.icann.org/en/announcements-and-media/announcement-2-17nov13-en Announcement 17 Nov 13, ICANN.org] Retrieved 20 Feb 2014</ref>

==Contract Signed==

==Contract Signed==

On November 21, 2013 [[TLDH]] received a [[Registry Agreement]] signed by [[ICANN]] for .casa after passing the [[Initial Evaluation]].<ref>[http://www.icann.org/en/about/agreements/registries-date Registry Agreements, ICANN.org] Retrieved 02 Dec 2013</ref>

On November 21, 2013 [[Minds + Machines Group Limited|MMX]] received a [[Registry Agreement]] signed by [[ICANN]] for .casa after passing the [[Initial Evaluation]].<ref>[http://www.icann.org/en/about/agreements/registries-date Registry Agreements, ICANN.org] Retrieved 02 Dec 2013</ref>

==References==

==References==