.fit

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FIT.png
Status: Active
Date Implemented: 29 April 2015
Type: Generic
Category: Health
Website: mmx.co
Priority #: 936 - Famous Four Media (Platinum Registry Limited)
1336 - Minds + Machines

More information: NTLDStatsLogo.png

.fit is an active TLD in ICANN's New gTLD Program. Minds + Machines manages the TLD and is its Registry. The proposed application succeeded and was delegated to the Root Zone on 06 January, 2015.[1]. General Availability, (on a first come, first serve basis) for the TLD begins 29 April 2015. [2]


Intended Use

.Fit is an generic top-level domain targeted to the fitness industry including gyms, fitness clothing brands, supplement manufacturers, personal trainers, equipment vendors, and other fitness-related companies and enthusiasts.

Delegation Status

Notable Users

A .fit domain name, the best way to quickly connect your brand to the global fitness community. Whether you’re a gym, a fitness clothing brand, a supplement maker, a personal trainer, an equipment vendor or any other company in the fitness market, a .fit domain offers you a short, memorable way of linking your brand with the one thing all of your customers want: being fit.

.Fit domain names are the easiest way to give your web presence an immediate, hip, and unique branding upgrade.

Applicants

Top Level Domain Holdings Ltd., .fit is one of the 68 applications that has filed for on its own behalf. Its wholly-owned subsidiary Minds + Machines will provide back-end registry solutions.[3] This applicant submitted a Public Interest Commitment, which can be downloaded here.

Previous Applicants

Famous Four Media withdrew it application in June 2013, due to a partnership and revenue-sharing model between itself and TLDH.[4][5]

References