Bob Liodice
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| Country: | USA |
| Email: | bliodice[at]ana.net |
Robert "Bob" Liodice is the current president andcChief executive officer of the Association of National Advertisers, Inc., the first trade association established within the advertising industry dedicated in the advancement, promotion and protection of marketing and the consumers. Liodice joined ANA in 1995 as senior vice president. For nine years, Liodice supervised the association's member services. In 2002, Liodice was named interim president and CEO of the association when John Sarsen retired. A few months after his appointment, ANA's Board of Directors officially confirmed his appointment. [1]
Education
- Bachelors Degree in Accounting & Management- New York University
- MBA in Finance- New York University
Career Background
Before joining ANA in 1995, Liodice served as vice president of global marketing and sales of Groupo Televisa, a media entertainment conglomerate in Mexico and the largest mass media company in Latin America with international operations in New York. He also worked in the finance and management department of General Foods (now Kraft Foods) for fifteen years. He also became marketing manager of JELL-O and Bakers Brands.[2]
Organizational Affiliations
- The Advertising Council-Director
- Advertising Research Foundation- Director
- National Advertising Review Council-Director
- Partnership for a Drug-Free America-Director
- Advertising Educational Foundation-Director
- World Federation of Advertisers-Executive Committee Member
Opposition on ICANN New gTLD Program
Liodice strongly opposed the new gTLD program since the approval of the ICANN Board on June 2011. He sent a letter to Rod Beckstrom, ICANN President and CEO on August 4, 2011 stating that the implementation of the unlimited TLD is "economically unsupportable" it might cause "irreparable harm and damage, no obvious benefits and no consensus support" from businesses, consumers, academics, researches and government agencies. He emphasized that the unlimited expansion of new TLD may result to economic harms which include misappropriation of intellectual property, defensive registrations, domain navigation dilution, increased cybersquatting, reduced investment by intellectual property owners and losses from failed TLDs. He also alleged ICANN of violating its Memorandum of Agreement (MOU) with the U.S. Department of Commerce. Furthermore, requested ICANN to consider the concerns of brand owners whom he represents and stop the implementation of the program. He also expressed that ANA is open for discussion to resolve the matter but if ICANN ignores their position, he threatened that the association will take all measures to stop the new gTLD program.[3] On the other hand, ICANN President Rod Beckstrom denied all the claims and accusations made by Liodice and described it as "incorrect and problematic in several respects." [4]