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After being approved by [[ICANN]], TelNic launched the new .tel platform that will not require a website and is optimized for mobile delivery with even less code than a small-screen-formatted site on December 3rd, 2008. <ref>[http://www.mobilemarketer.com/cms/news/advertising/2171.html Mobile Marketer]</ref>. During its [[Sunrise Period]], domains were made available only to trademark owners in an effort to protect trademarks and coroporate identities..<ref>[http://www.thewhir.com/web-hosting-news/110408_tel_Domain_Sunrise_Approaching Web Host Inductry Review]</ref><ref>[http://www.domainmonster.com/domains/tel/sunrise/ Domain Monster]</ref>
 
After being approved by [[ICANN]], TelNic launched the new .tel platform that will not require a website and is optimized for mobile delivery with even less code than a small-screen-formatted site on December 3rd, 2008. <ref>[http://www.mobilemarketer.com/cms/news/advertising/2171.html Mobile Marketer]</ref>. During its [[Sunrise Period]], domains were made available only to trademark owners in an effort to protect trademarks and coroporate identities..<ref>[http://www.thewhir.com/web-hosting-news/110408_tel_Domain_Sunrise_Approaching Web Host Inductry Review]</ref><ref>[http://www.domainmonster.com/domains/tel/sunrise/ Domain Monster]</ref>
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From Febraury 3,2009, began the Land Rush period where anyone could buy a .tel domain for individual or professional use. It was organized on first come first serve basis.<ref>[http://asterisk.tmcnet.com/topics/open-source/articles/49035-telnic-calls-trademark-owners-claim-names-new-tel.htm Asterisk]</ref>
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The [[Landrush Period]], beginning February 3rd 2009, anyone could buy a .tel domain for individual or professional use. It was organized on first come first serve basis.<ref>[http://asterisk.tmcnet.com/topics/open-source/articles/49035-telnic-calls-trademark-owners-claim-names-new-tel.htm Asterisk]</ref>
    
Finally on  March 2009, the first .tel domains go live in the DNS. <ref>[http://www.newswire.ca/en/releases/archive/March2009/10/c7109.html Newswire]</ref>. On this occassion, Henri Asseily, CTO and Chief Strategist at Telnic said "We're delighted to be delivering something that will push the boundaries of communications and the internet to the next level, putting the power back into the hands of the individual when it comes to using and sharing contact information."
 
Finally on  March 2009, the first .tel domains go live in the DNS. <ref>[http://www.newswire.ca/en/releases/archive/March2009/10/c7109.html Newswire]</ref>. On this occassion, Henri Asseily, CTO and Chief Strategist at Telnic said "We're delighted to be delivering something that will push the boundaries of communications and the internet to the next level, putting the power back into the hands of the individual when it comes to using and sharing contact information."