Difference between revisions of "Yes2dotAfrica Campaign"

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The '''Yes2dotAfrica''' Campaign is a trust program that is part of DotConnectAfrica's (DCA) on-going effort to create awareness of the benefits of a dotAfrica name and do a public outreach. Other trust programs identified by DCA include Miss.africa, Generation.africa and driving the capacity of the African ccTLDs. The Yes2dotAfrica campaign has received a huge amount of media coverage. <ref>[http://www.prlog.org/11041902-brains-behind-africa-reports-diplomat-eastafrica-profiling-bekeles-work.html "Brains behind .africa" reports Diplomat EastAfrica, profiling Bekele's work]</ref>
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The '''Yes2dotAfrica''' Campaign is part of thetr ust program of DotConnectAfrica's (DCA) established as on-going effort to create awareness of the benefits of a dotAfrica name and do a public outreach. Other trust programs identified by DCA include Miss.africa, Generation.africa and driving the capacity of the African ccTLDs. The Yes2dotAfrica campaign has received a huge amount of positive  media coverage.<ref>[http://www.prlog.org/11041902-brains-behind-africa-reports-diplomat-eastafrica-profiling-bekeles-work.html "Brains behind .africa" reports Diplomat EastAfrica, profiling Bekele's work]</ref>
  
 
Yes2dotafrica campaign has gained recognition and been given credence as a platform for advocacy of the benefits of DotAfrica gTLD and technology transfer. DCA has been invited to share its knowledge and experiences at major Universities in the U.S, Heads of States forums in Africa, United Nations and other large economic forums in US and Europe and globally, including Web 2.0, TV & Radio programs, IGF and ICANN forums, allowing it to become a highly visible applicant and advocate for the African gTLD. DCA will continue to use the Yes2DotAfrica campaign to promote the DotAfrica.
 
Yes2dotafrica campaign has gained recognition and been given credence as a platform for advocacy of the benefits of DotAfrica gTLD and technology transfer. DCA has been invited to share its knowledge and experiences at major Universities in the U.S, Heads of States forums in Africa, United Nations and other large economic forums in US and Europe and globally, including Web 2.0, TV & Radio programs, IGF and ICANN forums, allowing it to become a highly visible applicant and advocate for the African gTLD. DCA will continue to use the Yes2DotAfrica campaign to promote the DotAfrica.
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CNN discussion of "Yes2dotAfrica" campaign in Dakar Senegal,<ref>[http://www.cnn.com/2011/12/07/tech/africa-domain-name/ Scramble for 'dot africa' internet domain name]</ref> Africa 7 TV Channel in Senegal<ref>[https://www.youtube.com/watch?v=FUAtpDEzeoE Africa 7's Zara DERIBE in a conversation with Sophia Bekele on DotAfrica and being a Woman-In-Charge]</ref> and Nation Television (NTV) on "doing Business in Africa", <ref>[https://www.youtube.com/watch?v=Smd6Sxp6h6U Nations TV calls Sophia Bekele on business in Africa + the new Domain for Africa]</ref> as well as Kenya's leading TV station  K24's Capital Talk "Movers and Shakers of Africa" <ref>[https://www.youtube.com/watch?v=OfjOAtv-fMs Capital Talk, Movers and Shakers of Africa]</ref> KASS Media International,<ref>[http://dotafrica.podomatic.com/entry/2011-03-21T20_58_04-07_00 KASS Media International on her international work by CBS International and DCA activities]</ref> Radio Netherland<ref>[http://www.rnw.nl/africa/radioshow/mobile-banking-africa%E2%80%99s-next-revolution Africa in Progress - Mobile banking: Africa’s next revolution]</ref> and a DotAfrica generation soon to be born<ref>[http://www.rnw.nl/africa/article/a-dotafrica-generation-soon-be-born A DotAfrica generation soon to be born]</ref>  as well as Startup Success Radio in the US
 
CNN discussion of "Yes2dotAfrica" campaign in Dakar Senegal,<ref>[http://www.cnn.com/2011/12/07/tech/africa-domain-name/ Scramble for 'dot africa' internet domain name]</ref> Africa 7 TV Channel in Senegal<ref>[https://www.youtube.com/watch?v=FUAtpDEzeoE Africa 7's Zara DERIBE in a conversation with Sophia Bekele on DotAfrica and being a Woman-In-Charge]</ref> and Nation Television (NTV) on "doing Business in Africa", <ref>[https://www.youtube.com/watch?v=Smd6Sxp6h6U Nations TV calls Sophia Bekele on business in Africa + the new Domain for Africa]</ref> as well as Kenya's leading TV station  K24's Capital Talk "Movers and Shakers of Africa" <ref>[https://www.youtube.com/watch?v=OfjOAtv-fMs Capital Talk, Movers and Shakers of Africa]</ref> KASS Media International,<ref>[http://dotafrica.podomatic.com/entry/2011-03-21T20_58_04-07_00 KASS Media International on her international work by CBS International and DCA activities]</ref> Radio Netherland<ref>[http://www.rnw.nl/africa/radioshow/mobile-banking-africa%E2%80%99s-next-revolution Africa in Progress - Mobile banking: Africa’s next revolution]</ref> and a DotAfrica generation soon to be born<ref>[http://www.rnw.nl/africa/article/a-dotafrica-generation-soon-be-born A DotAfrica generation soon to be born]</ref>  as well as Startup Success Radio in the US
 
[[File:Yes2dotafrica_campaign_dakar.jpg‎|right|upright|[[Yes2dotAfrica Campaign]]]]  
 
[[File:Yes2dotafrica_campaign_dakar.jpg‎|right|upright|[[Yes2dotAfrica Campaign]]]]  
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== Launch of Yes2dotafrica campaign==
 
== Launch of Yes2dotafrica campaign==
 
'Yes 2africa' campaign was first launched in East Africa during the 2010 AITEC East Africa ICT Summit held from 7-8 September 2010 in Nairobi, Kenya. The initiative is meant to give Africa a regional identity and global presence. Sophia Bekele, executive director, DotConnectAfrica made the announcement during the summit in her Keynote speech .<ref>[http://www.aganoconsulting.com/main/wp-content/uploads/2008/06/Programme-East-African-ICT-Summit-NEW1.pdf "Lead speaker Sophia Bekele at the "Launch of the Dot Africa East African campaign"- AITEC EAst Africa Summit]</ref> <ref>[http://www.bizcommunity.com/Article/410/16/52038.html Dot Africa campaign to brand continent]</ref><ref>[http://www.rnw.nl/africa/article/a-dotafrica-generation-soon-be-born A DotAfrica generation soon to be born]</ref> <ref>[http://www.prlog.org/11041902-brains-behind-africa-reports-diplomat-eastafrica-profiling-bekeles-work.html "Brains behind .africa" reports Diplomat EastAfrica, profiling Bekele's work]</ref><ref>[http://www.dotconnectafrica.org/yes-campaign/join-campaign/ Yes Campaign]</ref>  
 
'Yes 2africa' campaign was first launched in East Africa during the 2010 AITEC East Africa ICT Summit held from 7-8 September 2010 in Nairobi, Kenya. The initiative is meant to give Africa a regional identity and global presence. Sophia Bekele, executive director, DotConnectAfrica made the announcement during the summit in her Keynote speech .<ref>[http://www.aganoconsulting.com/main/wp-content/uploads/2008/06/Programme-East-African-ICT-Summit-NEW1.pdf "Lead speaker Sophia Bekele at the "Launch of the Dot Africa East African campaign"- AITEC EAst Africa Summit]</ref> <ref>[http://www.bizcommunity.com/Article/410/16/52038.html Dot Africa campaign to brand continent]</ref><ref>[http://www.rnw.nl/africa/article/a-dotafrica-generation-soon-be-born A DotAfrica generation soon to be born]</ref> <ref>[http://www.prlog.org/11041902-brains-behind-africa-reports-diplomat-eastafrica-profiling-bekeles-work.html "Brains behind .africa" reports Diplomat EastAfrica, profiling Bekele's work]</ref><ref>[http://www.dotconnectafrica.org/yes-campaign/join-campaign/ Yes Campaign]</ref>  
  
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Yes2dotAfrica campaign also participated in several ICANN meetings such as the March 2011,ICANN 40 San Francisco, CA also Home to DCA, where ".africa" was first initiated as an African Diaspora project. <ref>[http://www.prlog.org/11385309-yes2dotafrica-campaign-successful-at-icann-40-in-san-francisco-ca.html Yes2dotAfrica Campaign successful at ICANN 40 in San Francisco, CA]</ref>
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Yes2dotAfrica campaign also participated in several ICANN meetings such as the March 2011,ICANN 40 San Francisco, CA also home to DCA, where ".africa" was first initiated as an African Diaspora project. <ref>[http://www.prlog.org/11385309-yes2dotafrica-campaign-successful-at-icann-40-in-san-francisco-ca.html Yes2dotAfrica Campaign successful at ICANN 40 in San Francisco, CA]</ref>
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== Trust Programs ==
 +
Aside from the "Yes2dotAfrica campaign" Trust program,  which has been widely successful, DCA has already undertaken initiatives under its Trust program which include the following:
 +
 
 +
<big><i>Miss.africa:</i></big>
 +
The miss.africa programme is a gender-focused initiative targeted mainly at female youth audiences in Africa to increase their personal involvement in early technology use and adoption with a view to improving their digital self-awareness and empowerment, and overall self-esteem.  It was inspired mainly by the DNS Women’s group of ICANN. The "Miss.Africa" program is envisioned as one of the central pillars of DCA’s corporate social responsibility program and was first launched and publicized during the ICANN gala event in Singapore <ref>[http://archive.constantcontact.com/fs053/1102516344150/archive/1108602153904.htm/ Mission]</ref><ref>[http://www.prlog.org/11563212-dotafrica-africa-made-history-with-icann-in-singapore ICANN gala event in Singapore]</ref>and continued in Dakar. It is aimed at attracting more young girls and women to the Internet platform to enable them form a sizable demographic of Internet users in Africa, thereby involving them in complementary gender development initiatives that improve the lives of young girls and women<ref>[http://www.prlog.org/11083155-africa-music-dance-performance-by-dca.html ".africa" music & dance performance]</ref>
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 +
<big><i>Generation.africa:</i></big>
 +
Generation.africa is a youth focused program launched by DCA to empower a new generation of Internet users in Africa using its generation.africa theme. It is intended to target different youth audiences and encourage them to be involved in discussions that define and increase their common stake-holding in the development and evolution of the Internet and how this affects them. e.g<ref>[http://www.dotconnectafrica.org/yes-campaign/generation-africa generation.africa]</ref><ref>[http://www.prlog.org/11681274-generationafrica-on-their-high-at-the-6th-igf-held-in-nairobi-kenya.html Generation.africa On their High at IGF Kenya]</ref><ref>[http://archive.constantcontact.com/fs053/1102516344150/archive/1105302100111.html Generation.africa hailed "Yes2dotAfrica" at DCA's Headquarters in Mauritius]</ref>
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<ref>[http://www.prlog.org/11036620-generationafrica-spoke-at-tandaa-symposium.html Generation.africa spoke at Tandaa Symposium]</ref>
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 +
<big><i>African ccTLD’s:</i></big>
 +
DCA has noted that African ccTLDs are at a great disadvantage and have stagnated for a very long period of time. DCA’s DotAfrica initiative has strongly advocated for African ccTLDs and proposed to work with them based on a beneficial cross-marketing scheme that would help grow the base of user registrations and also improve the technologies and businesses of the African ccTLDs eg.<ref>[http://www.prlog.org/10835407-domain-africa-at-kampala-an-invasion-of-armies-cannot-stop-an-idea-whose-time-has-come.html Domain .africa at Kampala - "An invasion of armies cannot stop an idea whose time has come"]</ref>
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==Media Coverages==
 +
*October 03 2011- The Successful Yes2dotAfrica Campaign invited to Munich, Germany <ref>[http://domainsafrica.blogspot.com/2011/10/successful-yes2dotafrica-campaign.html The Successful Yes2dotAfrica Campaign invited to Munich, Germany]</ref>
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*August 09 2011- DotAfrica: Generation.Africa Thanks ICANN and DCA<ref>[http://domainsafrica.blogspot.com/2011/08/dotafrica-generationafrica-thanks-icann.html DotAfrica: Generation.Africa Thanks ICANN and DCA]</ref>
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*June 24 2011- DCA and its “yes2DotAfrica” campaign: <ref>[http://domainsafrica.blogspot.com/2011/09/dotafrica-africa-made-history-with.html DCA and its “yes2DotAfrica” campaign:]</ref>
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*April 27 2011- KASS Media Spoke to Sophia Bekele on the "Yes2dotAfrica" Campaign <ref>[http://dotafrica.podomatic.com/entry/2011-03-21T20_58_04-07_00 KASS Media Spoke to Sophia Bekele on the "Yes2dotAfrica" Campaign]</ref>
 +
*December 08 2010- Diplomat EastAfrica reports Brains behind .africa"  <ref>[http://www.prlog.org/11041902-brains-behind-africa-reports-diplomat-eastafrica-profiling-bekeles-work.html Africa domain attracts interest]</ref>
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*August 16 2010- Africa domain attracts interest <ref>[http://www.cio.co.ke/channel2/Africa-domain-attracts-interest/Africa-domain-attracts-interest domain attracts interest]</ref>
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*March 27 2010- Africa: Heralding the birth of dot.africa generation  <ref>[http://www.ethiopian-news.com/dot-africa/ Africa: Heralding the birth of dot.africa generation]</ref>
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*March 22 2010- Announcing the birth of the dot.africa generation  <ref>[http://www.theeastafrican.co.ke/business/Announcing%20the%20birth%20of%20the%20dot%20africa%20generation%20/-/2560/883240/-/11o2qf0z/-/index.html Announcing the birth of the dot.africa generation]</ref>
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==Select Live Media ==
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'''Movers & Shakers of Africa'''- Jeff Koinange  first media presentation and interview  with Sophia Bekele on the .Africa Domain name sh introduced to Africa.
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{{#ev:youtube|OfjOAtv-fMs}}
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'''Dotafrica Launch Dance Video''': The video was produced by DCA for the launch of the Yes2dotAfrica campaign at the AITEC East Africa ICT Summit held from 7-8 September 2010 in Nairobi, Kenya
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{{#ev:youtube|Zyvo-sJJp0U}}
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'''The Yes2dotAfrica Campaign''', Journey of .Africa by DotConnectAfrica. This video is a collection of films and media campaign efforts made by DotConnectAfrica to introduce the .Africa gTLD to the Peoples of Africa.
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{{#ev:youtube|WbIIbIuOsVQ}}
  
 
==References==
 
==References==
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[[Category:Companies]]
 
[[Category:Companies]]
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__NOTOC__
 

Revision as of 15:06, 11 December 2014

Yes2dotafrica-logo.jpg
Type: Non-Profit, Trust Program
Industry: DNS, ICT, Domain, Branding
Founded: 2006
Founder(s): Sophia Bekele
Headquarters: Mauritius
Country: Kenya
Key People
  • Sophia Bekele, Founder
  • Shanil Ramtohul, Chief Finance Officer
  • Kim Gueho, Trust Fund Manager

The Yes2dotAfrica Campaign is part of thetr ust program of DotConnectAfrica's (DCA) established as on-going effort to create awareness of the benefits of a dotAfrica name and do a public outreach. Other trust programs identified by DCA include Miss.africa, Generation.africa and driving the capacity of the African ccTLDs. The Yes2dotAfrica campaign has received a huge amount of positive media coverage.[1]

Yes2dotafrica campaign has gained recognition and been given credence as a platform for advocacy of the benefits of DotAfrica gTLD and technology transfer. DCA has been invited to share its knowledge and experiences at major Universities in the U.S, Heads of States forums in Africa, United Nations and other large economic forums in US and Europe and globally, including Web 2.0, TV & Radio programs, IGF and ICANN forums, allowing it to become a highly visible applicant and advocate for the African gTLD. DCA will continue to use the Yes2DotAfrica campaign to promote the DotAfrica.

Yes2dotafrica has received a very high number of global medial coverage throughout its campaign and has been featured on Bloomberg TV Africa program,[2] CNN discussion of "Yes2dotAfrica" campaign in Dakar Senegal,[3] Africa 7 TV Channel in Senegal[4] and Nation Television (NTV) on "doing Business in Africa", [5] as well as Kenya's leading TV station K24's Capital Talk "Movers and Shakers of Africa" [6] KASS Media International,[7] Radio Netherland[8] and a DotAfrica generation soon to be born[9] as well as Startup Success Radio in the US

Yes2dotAfrica Campaign

Launch of Yes2dotafrica campaign

'Yes 2africa' campaign was first launched in East Africa during the 2010 AITEC East Africa ICT Summit held from 7-8 September 2010 in Nairobi, Kenya. The initiative is meant to give Africa a regional identity and global presence. Sophia Bekele, executive director, DotConnectAfrica made the announcement during the summit in her Keynote speech .[10] [11][12] [13][14]

Yes2dotAfrica campaign also participated in several ICANN meetings such as the March 2011,ICANN 40 San Francisco, CA also home to DCA, where ".africa" was first initiated as an African Diaspora project. [15]

Trust Programs

Aside from the "Yes2dotAfrica campaign" Trust program, which has been widely successful, DCA has already undertaken initiatives under its Trust program which include the following:

Miss.africa: The miss.africa programme is a gender-focused initiative targeted mainly at female youth audiences in Africa to increase their personal involvement in early technology use and adoption with a view to improving their digital self-awareness and empowerment, and overall self-esteem. It was inspired mainly by the DNS Women’s group of ICANN. The "Miss.Africa" program is envisioned as one of the central pillars of DCA’s corporate social responsibility program and was first launched and publicized during the ICANN gala event in Singapore [16][17]and continued in Dakar. It is aimed at attracting more young girls and women to the Internet platform to enable them form a sizable demographic of Internet users in Africa, thereby involving them in complementary gender development initiatives that improve the lives of young girls and women[18]

Generation.africa: Generation.africa is a youth focused program launched by DCA to empower a new generation of Internet users in Africa using its generation.africa theme. It is intended to target different youth audiences and encourage them to be involved in discussions that define and increase their common stake-holding in the development and evolution of the Internet and how this affects them. e.g[19][20][21] [22]

African ccTLD’s: DCA has noted that African ccTLDs are at a great disadvantage and have stagnated for a very long period of time. DCA’s DotAfrica initiative has strongly advocated for African ccTLDs and proposed to work with them based on a beneficial cross-marketing scheme that would help grow the base of user registrations and also improve the technologies and businesses of the African ccTLDs eg.[23]

Media Coverages

  • October 03 2011- The Successful Yes2dotAfrica Campaign invited to Munich, Germany [24]
  • August 09 2011- DotAfrica: Generation.Africa Thanks ICANN and DCA[25]
  • June 24 2011- DCA and its “yes2DotAfrica” campaign: [26]
  • April 27 2011- KASS Media Spoke to Sophia Bekele on the "Yes2dotAfrica" Campaign [27]
  • December 08 2010- Diplomat EastAfrica reports Brains behind .africa" [28]
  • August 16 2010- Africa domain attracts interest [29]
  • March 27 2010- Africa: Heralding the birth of dot.africa generation [30]
  • March 22 2010- Announcing the birth of the dot.africa generation [31]

Select Live Media

Movers & Shakers of Africa- Jeff Koinange first media presentation and interview with Sophia Bekele on the .Africa Domain name sh introduced to Africa.

Dotafrica Launch Dance Video: The video was produced by DCA for the launch of the Yes2dotAfrica campaign at the AITEC East Africa ICT Summit held from 7-8 September 2010 in Nairobi, Kenya

The Yes2dotAfrica Campaign, Journey of .Africa by DotConnectAfrica. This video is a collection of films and media campaign efforts made by DotConnectAfrica to introduce the .Africa gTLD to the Peoples of Africa.

References

  1. ↑ "Brains behind .africa" reports Diplomat EastAfrica, profiling Bekele's work
  2. ↑ "African Women to Watch" - Sophia Bekele on Bloomberg TV"
  3. ↑ Scramble for 'dot africa' internet domain name
  4. ↑ Africa 7's Zara DERIBE in a conversation with Sophia Bekele on DotAfrica and being a Woman-In-Charge
  5. ↑ Nations TV calls Sophia Bekele on business in Africa + the new Domain for Africa
  6. ↑ Capital Talk, Movers and Shakers of Africa
  7. ↑ KASS Media International on her international work by CBS International and DCA activities
  8. ↑ Africa in Progress - Mobile banking: Africa’s next revolution
  9. ↑ A DotAfrica generation soon to be born
  10. ↑ "Lead speaker Sophia Bekele at the "Launch of the Dot Africa East African campaign"- AITEC EAst Africa Summit
  11. ↑ Dot Africa campaign to brand continent
  12. ↑ A DotAfrica generation soon to be born
  13. ↑ "Brains behind .africa" reports Diplomat EastAfrica, profiling Bekele's work
  14. ↑ Yes Campaign
  15. ↑ Yes2dotAfrica Campaign successful at ICANN 40 in San Francisco, CA
  16. ↑ Mission
  17. ↑ ICANN gala event in Singapore
  18. ↑ ".africa" music & dance performance
  19. ↑ generation.africa
  20. ↑ Generation.africa On their High at IGF Kenya
  21. ↑ Generation.africa hailed "Yes2dotAfrica" at DCA's Headquarters in Mauritius
  22. ↑ Generation.africa spoke at Tandaa Symposium
  23. ↑ Domain .africa at Kampala - "An invasion of armies cannot stop an idea whose time has come"
  24. ↑ The Successful Yes2dotAfrica Campaign invited to Munich, Germany
  25. ↑ DotAfrica: Generation.Africa Thanks ICANN and DCA
  26. ↑ DCA and its “yes2DotAfrica” campaign:
  27. ↑ KASS Media Spoke to Sophia Bekele on the "Yes2dotAfrica" Campaign
  28. ↑ Africa domain attracts interest
  29. ↑ domain attracts interest
  30. ↑ Africa: Heralding the birth of dot.africa generation
  31. ↑ Announcing the birth of the dot.africa generation
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