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'''Dan Jaffe''' serves as Executive Vice President of the Association of National Advertisers (ANA), part of the Coalition for Responsible Internet Domain Oversight (CRIDO).

'''Dan Jaffe''' serves as Executive Vice President of the Association of National Advertisers ([[ANA]]), part of the Coalition for Responsible Internet Domain Oversight (CRIDO).

In 2011, he testified on behalf of CRIDO and said of ICANN's release of numerous top-level domains, "This is one of the most important issues facing the brand community throughout the world. Our members have hundreds, even thousands of brands. It's an extraordinary cost."<ref>[http://www.adweek.com/news/technology/house-hearing-icann-whats-dot-rush-137109 House Hearing to Icann: What's the 'Dot' Rush? Icann refuses to slow down or change TLD plan] by Katy Bachman (December 14, 2011), ''Adweek''. Retrieved November 19, 2015.</ref> He was later quoted as saying, "When one of the most powerful regulators of the Internet says this will be a disaster, it's a very big deal. It's part of a growing drumbeat from key leaders in every sector. How many people have to speak out before ICANN listens?"<ref>[http://www.adweek.com/news/technology/washington-puts-more-pressure-icann-change-tld-plan-137178 Washington Puts More Pressure on ICANN to Change TLD Plan: FTC warns ICANN plan could lead to more Internet fraud] by Katy Bachman (December 16, 2011), ''Adweek''. Retrieved November 19, 2015.</ref>

In 2011, he testified on behalf of CRIDO and said of ICANN's release of numerous top-level domains, "This is one of the most important issues facing the brand community throughout the world. Our members have hundreds, even thousands of brands. It's an extraordinary cost."<ref>[http://www.adweek.com/news/technology/house-hearing-icann-whats-dot-rush-137109 House Hearing to Icann: What's the 'Dot' Rush? Icann refuses to slow down or change TLD plan] by Katy Bachman (December 14, 2011), ''Adweek''. Retrieved November 19, 2015.</ref> He was later quoted as saying, "When one of the most powerful regulators of the Internet says this will be a disaster, it's a very big deal. It's part of a growing drumbeat from key leaders in every sector. How many people have to speak out before ICANN listens?"<ref>[http://www.adweek.com/news/technology/washington-puts-more-pressure-icann-change-tld-plan-137178 Washington Puts More Pressure on ICANN to Change TLD Plan: FTC warns ICANN plan could lead to more Internet fraud] by Katy Bachman (December 16, 2011), ''Adweek''. Retrieved November 19, 2015.</ref>