Changes

==Dot Brand gTLD Application==

==Dot Brand gTLD Application==

StarHub confirmed that it is applying for its own [[.starhub]] [[Brand TLD]] in February, 2012. The company chose [[ARI Registry Services]]] to provide its back-end registry solutions, while [[Melbourne IT]] Digital Brand Services provides consultancy services for its new gTLD application with [[ICANN]]. According to StarHub Assistant VP of Brand and Marketing Communications, Oliver Chong, they believe that the .starhub TLD will enhance the online brand recall for the company. [[Adrian Kinderis]], CEO of ARI Registry was hopeful that the announcement of StarHubs application for new gTLD will encourage other Asian companies to apply for their own new dot-brand gTLDs.<ref>

StarHub confirmed that it is applying for its own [[.starhub]] [[Brand TLD]] in February 2012. The company chose [[ARI Registry Services]] to provide its back-end registry solutions, while [[Melbourne IT]] Digital Brand Services provides consultancy services for its new gTLD application with [[ICANN]]. According to StarHub Assistant VP of Brand and Marketing Communications, Oliver Chong, they believe that the .starhub TLD will enhance the online brand recall for the company. [[Adrian Kinderis]], CEO of ARI Registry was hopeful that the announcement of StarHubs application for new gTLD will encourage other Asian companies to apply for their own new dot-brand gTLDs.<ref>

[http://domainincite.com/exclusive-starhub-confirms-dot-brand-gtld-bid/ Exclusive: StarHub confirms dot-brand gTLD bid]</ref> It was only the fourth brand to announce its plans to apply for its own TLD, following earlier announcements by [[Hitachi]], [[Deloitte]] and [[Cannon]].

[http://domainincite.com/exclusive-starhub-confirms-dot-brand-gtld-bid/ Exclusive: StarHub confirms dot-brand gTLD bid]</ref> It was only the fourth brand to announce its plans to apply for its own TLD, following earlier announcements by [[Hitachi]], [[Deloitte]] and [[Cannon]].