Changes

==IDN Development==

==IDN Development==

In April, 2011 the Organisation announced that they were preparing to launch [[IDN]]s in the scripts of the Chinese (traditional & simplified), Japanese and Korean languages for the .asia domain. They tout this as the expansion of the asian Internet and the natural inclination to navigate the Internet in one's own language. [[Edmon Chung]], the CEO of the DotAsia Organisation, is a recognized expert and supporter of [[IDN]]s, and has been integral to the deployment of [[IDN]]s on his and on other domains.<ref>[http://www.domainpulse.com/2011/04/14/dotasia-to-launch-asia-idns-for-chinese-japanese-and-korean-communities/ DomainPulse.com]</ref>

In April, 2011 the Organisation announced that they were preparing to launch [[IDN]]s in the scripts of the Chinese (traditional & simplified), Japanese and Korean languages for the .asia domain. They tout this as the expansion of the asian Internet and the natural inclination to navigate the Internet in one's own language. [[Edmon Chung]], the CEO of the DotAsia Organisation, is a recognized expert and supporter of [[IDN]]s, and has been integral to the deployment of [[IDN]]s on his and on other domains.<ref>[http://www.domainpulse.com/2011/04/14/dotasia-to-launch-asia-idns-for-chinese-japanese-and-korean-communities/ DomainPulse.com]</ref> He serves as the co-chair of the [[JIG|Joint ccNSO-GNSO Working Group]].<ref>[http://idnblog.com/2011/02/07/qa-edmon-chung-dot-asia-idns/ IDNBlog]</ref>

The launch for these domains was styled on the successful launch of the alpha-numeric .asia domain. That is, if only one application is received for a domain, then that domain will be allocated to that applicant. However, if there is more than one application then there will be an auction between all petitioning parties. They will also launch another [[Pioneer Domains Program]] during the Sunrise period for those who don't meet all of the technical requirements for the Sunrise application process; thus, new businesses, celebrities, and NGOs will all be able to become involved in the Sunrise.<ref>[http://www.dotasia.org/pressreleases/DotAsia-PR-IDN-Launch-2011-04-12.pdf DotAsia.org]</ref>

The launch for these domains was styled on the successful launch of the alpha-numeric .asia domain. That is, if only one application is received for a domain, then that domain will be allocated to that applicant. However, if there is more than one application then there will be an auction between all petitioning parties. They will also launch another [[Pioneer Domains Program]] during the Sunrise period for those who don't meet all of the technical requirements for the Sunrise application process; thus, new businesses, celebrities, and NGOs will all be able to become involved in the Sunrise.<ref>[http://www.dotasia.org/pressreleases/DotAsia-PR-IDN-Launch-2011-04-12.pdf DotAsia.org]</ref>

The [[Sunrise Period]] runs from May 11- July 20, 2011; the [[Landrush Period]] runs from August 2 - October 11, 2011.<ref>[http://www.domainpulse.com/2011/04/14/dotasia-to-launch-asia-idns-for-chinese-japanese-and-korean-communities/ DomainPulse]</ref>

The [[Sunrise Period]] runs from May 11- July 20, 2011; the [[Landrush Period]] runs from August 2 - October 11, 2011.<ref>[http://www.domainpulse.com/2011/04/14/dotasia-to-launch-asia-idns-for-chinese-japanese-and-korean-communities/ DomainPulse]</ref>

==Secondary Market==

==Secondary Market==

.Asia domains have been doing well on the resale market, with Mortgage.asia selling for $17,500 euros. The CEO, [[Edmon Chung]], points to the relevancy of "asia" to keyword searches, where those in asia would come across .asia domains sooner, and those outside asia often rely on "asia" to geographically refine their search.<ref>[http://idnblog.com/2011/02/07/qa-edmon-chung-dot-asia-idns/ IDNBlog]</ref>

.Asia domains have been doing well on the resale market, with Mortgage.asia selling for $17,500 euros. The CEO, [[Edmon Chung]], points to the relevancy of "asia" to keyword searches, where those in asia would come across .asia domains sooner, and those outside asia often rely on "asia" to geographically refine their search.<ref>[http://idnblog.com/2011/02/07/qa-edmon-chung-dot-asia-idns/ IDNBlog]</ref>