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In response to all of this, [[Lawrence Strickling]], of the [[Department of Commerce]]'s [[National Telecommunications and Information Administration]], sent a letter to ICANN chastising it for its poor outreach program and the miseducation going on about its new gTLD program. In his letter, addressed to [[ICANN Chairman|Chairman]] [[Steve Crocker]], Mr. Strickling urged ICANN to more successfully showcase their new gTLD expansion program, and especially emphasize the number of built-in protections for trademark owners.<ref>[http://www.ntia.doc.gov/files/ntia/publications/ntia_letter_on_gtld_program_jan_3_2012.pdf NTIA Letter on gTLD Program Jan 3 2012, ntia.doc.gov]</ref>  
 
In response to all of this, [[Lawrence Strickling]], of the [[Department of Commerce]]'s [[National Telecommunications and Information Administration]], sent a letter to ICANN chastising it for its poor outreach program and the miseducation going on about its new gTLD program. In his letter, addressed to [[ICANN Chairman|Chairman]] [[Steve Crocker]], Mr. Strickling urged ICANN to more successfully showcase their new gTLD expansion program, and especially emphasize the number of built-in protections for trademark owners.<ref>[http://www.ntia.doc.gov/files/ntia/publications/ntia_letter_on_gtld_program_jan_3_2012.pdf NTIA Letter on gTLD Program Jan 3 2012, ntia.doc.gov]</ref>  
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Mr. Strickling notes that NTIA has no plan or desire to actually interfere in the process after the 6 years of work and the imminent launch, but he does lament the number of problems that have been created largely by [[ICANN]]'s poor outreach and education. NTIA identified 3 specific things to address: to educate trademark owners about measures in place allowing them to forego [[Defensive Registration|defensive registrations]]; to immediately implement consumer protections it has already devised; and to generally better educate all stakeholders. However, NTIA did suggest and open up the possibility of adding further protections once the application pool is closed and NTIA, alongside [[ICANN]]'s [[GAC]], had a chance to review the pool of applicants and reflect on what further steps could  be taken in the [[SLD|second level]].<ref>[http://www.ntia.doc.gov/files/ntia/publications/ntia_letter_on_gtld_program_jan_3_2012.pdf NTIA Letter on gTLD Program Jan 3 2012, ntia.doc.gov]</ref>  
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Mr. Strickling notes that NTIA has no plan or desire to actually interfere in the process after the 6 years of work and the imminent launch, but he does lament the number of problems that have been created largely by [[ICANN]]'s poor outreach and education. NTIA identified 3 specific things to address: to educate trademark owners about measures in place allowing them to forego [[Defensive Registration|defensive registrations]]; to immediately implement consumer protections it has already devised; and to generally better educate all stakeholders. However, NTIA did suggest and open up the possibility of adding further protections once the application pool is closed and NTIA, alongside [[ICANN]]'s [[GAC]], had a chance to review the pool of applicants and reflect on what further steps could  be taken in the [[SLD|second level]].<ref>[http://www.ntia.doc.gov/files/ntia/publications/ntia_letter_on_gtld_program_jan_3_2012.pdf NTIA Letter on gTLD Program Jan 3 2012, ntia.doc.gov]</ref> The full letter can be seen [http://www.ntia.doc.gov/files/ntia/publications/ntia_letter_on_gtld_program_jan_3_2012.pdf here].
 
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The full letter can be seen [http://www.ntia.doc.gov/files/ntia/publications/ntia_letter_on_gtld_program_jan_3_2012.pdf here].
      
===New gTLD Roadshow===
 
===New gTLD Roadshow===
In order to draw awareness to the new gTLD program, [[ICANN CEO]], [[Rod Beckstrom]], embarked on a world tour beginning in September, 2011 and concluding in December.<ref>[http://blog.icann.org/2011/12/new-gtld-roadshows/ New gTLD Roadshows, Blog.ICANN.org]</ref> The tour saw him personally visit 16 countries, while other staff and board members visited an additional 22 countries.<ref>[https://twitter.com/#!/RodBeckstrom/status/150262824977969152 Twitter Post Dec 23 2011, Twitter.com]</ref> The publicity was also picked up by major news outlets such as CNN, Al-Jazeera, the BBC, The New York Times, and others; however, some of this coverage was actually showing the program in a negative light. The road show was seen as a success by few outside of the actual organization, as many countries and corporations continued to misunderstand the program or know little to nothing about it at all.<ref>[https://omblog.icann.org/?p=527 ICANN Ombudsman Blog, OmBlog.ICANN.org]</ref><ref>[http://urbanbrain.posterous.com/new-gtld-outreach-hits-japan-well-grazes-it-a New gTLD Outreach Grazes Japan, UrbanBrain.Posterous.com]</ref> This percieved failure by those following ICANN was perhaps best underscored by the aforemetioned letter sent by [[Larry Strickling]], of the U.S. [[Department of Commerce]], to [[ICANN Chair]] [[Steve Crocker]] a mere week prior to the gTLD program's launch in January, 2012, which chastised ICANN's failure to educate major brands and concerned parties.<ref>[http://www.ntia.doc.gov/files/ntia/publications/ntia_letter_on_gtld_program_jan_3_2012.pdf NTIA Letter on gTLD Program Jan 3 2012, NTIA.doc.gov]</ref>
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In order to draw awareness to the new gTLD program, [[ICANN CEO]] [[Rod Beckstrom]], embarked on a world tour beginning in September, 2011 and concluding in December.<ref>[http://blog.icann.org/2011/12/new-gtld-roadshows/ New gTLD Roadshows, Blog.ICANN.org]</ref> The tour saw him personally visit 16 countries, while other staff and board members visited an additional 22 countries.<ref>[https://twitter.com/#!/RodBeckstrom/status/150262824977969152 Twitter Post Dec 23 2011, Twitter.com]</ref> The publicity was also picked up by major news outlets such as CNN, Al-Jazeera, the BBC, The New York Times, and others; however, some of this coverage was actually showing the program in a negative light. The road show was seen as a success by few outside of the actual organization, as many countries and corporations continued to misunderstand the program or know little to nothing about it at all.<ref>[https://omblog.icann.org/?p=527 ICANN Ombudsman Blog, OmBlog.ICANN.org]</ref><ref>[http://urbanbrain.posterous.com/new-gtld-outreach-hits-japan-well-grazes-it-a New gTLD Outreach Grazes Japan, UrbanBrain.Posterous.com]</ref> This percieved failure by those following ICANN was perhaps best underscored by the aforemetioned letter sent by [[Larry Strickling]], of the U.S. [[Department of Commerce]], to [[ICANN Chair]] [[Steve Crocker]] a mere week prior to the gTLD program's launch in January, 2012, which chastised ICANN's failure to educate major brands and concerned parties.<ref>[http://www.ntia.doc.gov/files/ntia/publications/ntia_letter_on_gtld_program_jan_3_2012.pdf NTIA Letter on gTLD Program Jan 3 2012, NTIA.doc.gov]</ref>
    
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