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===New gTLD Roadshow===
 
===New gTLD Roadshow===
 
In order to draw awareness to the new gTLD program, [[ICANN CEO]] [[Rod Beckstrom]] embarked on a world tour beginning in September, 2011 and concluding in December.<ref>[http://blog.icann.org/2011/12/new-gtld-roadshows/ New gTLD Roadshows, Blog.ICANN.org]</ref> The tour saw him personally visit 16 countries, while other staff and board members visited an additional 22 countries.<ref>[https://twitter.com/#!/RodBeckstrom/status/150262824977969152 Twitter Post Dec 23 2011, Twitter.com]</ref> The publicity was also picked up by major news outlets such as CNN, Al-Jazeera, the BBC, The New York Times, and others; however, some of this coverage was actually showing the program in a negative light. The road show was seen as a success by few outside of the actual organization, as many countries and corporations continued to misunderstand the program or know little to nothing about it at all.<ref>[https://omblog.icann.org/?p=527 ICANN Ombudsman Blog, OmBlog.ICANN.org]</ref><ref>[http://urbanbrain.posterous.com/new-gtld-outreach-hits-japan-well-grazes-it-a New gTLD Outreach Grazes Japan, UrbanBrain.Posterous.com]</ref> This percieved failure by those following ICANN was perhaps best underscored by the aforemetioned letter sent by [[Larry Strickling]], of the U.S. [[Department of Commerce]], to [[ICANN Chair]] [[Steve Crocker]] a mere week prior to the gTLD program's launch in January, 2012, which chastised ICANN's failure to educate major brands and concerned parties.<ref>[http://www.ntia.doc.gov/files/ntia/publications/ntia_letter_on_gtld_program_jan_3_2012.pdf NTIA Letter on gTLD Program Jan 3 2012, NTIA.doc.gov]</ref>
 
In order to draw awareness to the new gTLD program, [[ICANN CEO]] [[Rod Beckstrom]] embarked on a world tour beginning in September, 2011 and concluding in December.<ref>[http://blog.icann.org/2011/12/new-gtld-roadshows/ New gTLD Roadshows, Blog.ICANN.org]</ref> The tour saw him personally visit 16 countries, while other staff and board members visited an additional 22 countries.<ref>[https://twitter.com/#!/RodBeckstrom/status/150262824977969152 Twitter Post Dec 23 2011, Twitter.com]</ref> The publicity was also picked up by major news outlets such as CNN, Al-Jazeera, the BBC, The New York Times, and others; however, some of this coverage was actually showing the program in a negative light. The road show was seen as a success by few outside of the actual organization, as many countries and corporations continued to misunderstand the program or know little to nothing about it at all.<ref>[https://omblog.icann.org/?p=527 ICANN Ombudsman Blog, OmBlog.ICANN.org]</ref><ref>[http://urbanbrain.posterous.com/new-gtld-outreach-hits-japan-well-grazes-it-a New gTLD Outreach Grazes Japan, UrbanBrain.Posterous.com]</ref> This percieved failure by those following ICANN was perhaps best underscored by the aforemetioned letter sent by [[Larry Strickling]], of the U.S. [[Department of Commerce]], to [[ICANN Chair]] [[Steve Crocker]] a mere week prior to the gTLD program's launch in January, 2012, which chastised ICANN's failure to educate major brands and concerned parties.<ref>[http://www.ntia.doc.gov/files/ntia/publications/ntia_letter_on_gtld_program_jan_3_2012.pdf NTIA Letter on gTLD Program Jan 3 2012, NTIA.doc.gov]</ref>
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===Batching===
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[[Batching]] is a term that was buzzing during [[ICANN 42]] in Dakar.<ref>[http://www.domainnews.com/en/icann-new-gtlds-details-dominate-debate-at-icann-42-in-dakar.html ICANN New gTLDs Details Dominate Debate at ICANN 42, DomainNews.com]</ref> At that time, the new gTLD program had already been approved and ICANN was focusing on how it would implement the application process. Given that they expected to receive over 1,000 applications, and that they knew their staff could not process over 500 applications at a time, it would be necessary to create separate '''batches''' to process all applications. This immediately worried potential applicants, and it was unclear whether a lottery or a system that rewarded early application would be implemented. In December, 2011, just weeks before the window opened, the [[ICANN Board| board]] held a special meeting and further discussed the batching process. It was made clear that a lottery would not be used, nor would an application submitted earlier than another have an advantage. Still, the system was not defined, and it was clear that they would continue to formulate this process as they received applications and progressed towards the April, 2012 deadline. They had decided that all global regions would be fairly represented in each batch, and that there would be an opt-out mechanism for non-priority applications.<ref>[http://domainincite.com/icann-leaves-new-gtld-batching-and-support-questions-hanging/ ICANN Leaves New gTLD Batching and Support Questions Hanging, DomainIncite.com]</ref>
      
==References==
 
==References==
 
{{reflist}}
 
{{reflist}}
 
[[Category: Glossary]]
 
[[Category: Glossary]]
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