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* Also in December, 2011, GoDaddy announced that they would once again be featuring [[.co]] in their infamous Super Bowl advertisements. They first ran an ad for the 2011 Super Bowl, promising before-hand to unveil a brand new .Co girl, to be added to the likes of current GoDaddy girls, Danica Patrick and Jillian Michaels. The new girl ended up being a bit of a prank, as it was Joan Rivers. At the time of announcing the 2012 ads, they had already passed NBC's censors. [[.co Internet]] noted that the first ads they were featured in, in 2011, immediately caused an unprecedented amount of traffic and registration.<ref>[http://www.cointernet.co/blog/super-bowl-sunday-%25E2%2580%2593-here-we-come Super Bowl Sunday Here we COme, CoInternet.co/blog]</ref>
* Also in December, 2011, GoDaddy announced that they would once again be featuring [[.co]] in their infamous Super Bowl advertisements. They first ran an ad for the 2011 Super Bowl, promising before-hand to unveil a brand new .Co girl, to be added to the likes of current GoDaddy girls, Danica Patrick and Jillian Michaels. The new girl ended up being a bit of a prank, as it was Joan Rivers. At the time of announcing the 2012 ads, they had already passed NBC's censors. [[.co Internet]] noted that the first ads they were featured in, in 2011, immediately caused an unprecedented amount of traffic and registration.<ref>[http://www.cointernet.co/blog/super-bowl-sunday-%25E2%2580%2593-here-we-come Super Bowl Sunday Here we COme, CoInternet.co/blog]</ref>
* In January, 2012, an anti-GoDaddy site, NoDaddy.co, was launched. This was significant given that a prior site, NoDaddy.com, opened in 2007 and was later acquired in July, 2011, by GoDaddy itself. It is unknown whether GoDaddy purchased the original NoDaddy.com site or threatened legal action. Prior to being acquired, NoDaddy.com was the second highest [[Google]] result for the search term "GoDaddy", and the site had received some 2 billion in investment. The new [[.co]] site is unaffiliated with the NoDaddy.com owners.<ref>[http://domainincite.com/go-daddy-gripe-site-relaunches-with-co-domain/ GoDaddy Gripe Site Relaunches with Co Domain, DomainIncite.com]</ref>
==Business==
==Business==