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'''Google''' is a multi-national company providing search, advertising, cloud computing services and many other business solutions. The company's mission is to organize the world's information and make it universally accessible and useful.<ref>[http://www.google.com/corporate/index.html Google Mission]</ref> The company ranked 4th on Fortune 100 Best Companies to Work For in 2011.<ref>[http://money.cnn.com/magazines/fortune/bestcompanies/2011/snapshots/4.html Fortune]</ref>

'''Google''' is a multi-national company providing search, advertising, cloud computing services and many other business solutions. The company's mission is to organize the world's information and make it universally accessible and useful.<ref>[http://www.google.com/corporate/index.html Google Mission]</ref> The company ranked 4th on Fortune 100 Best Companies to Work For in 2011.<ref>[http://money.cnn.com/magazines/fortune/bestcompanies/2011/snapshots/4.html Fortune]</ref>

The company applied for 101 new [[gTLD]]s via [[ICANN]]'s [[New gTLD Program]]. These include [[Brand TLD]]s, such as [[.google]] and [[.youtube]], and generic TLDs such as [[.baby]] and [[.car]].<ref>[http://www.thedomains.com/2012/06/13/google-applies-for-101-new-gtlds-amazon-77-microsoft-11-apple-1/ Google Applies for 101 New gTLDs Amazon, TheDomains.com]</ref>

The company applied for 101 new [[gTLD]]s via [[ICANN]]'s [[New gTLD Program]]. These include [[Brand TLD]]s, such as [[.google]] and [[.youtube]], and generic TLDs such as [[.baby]] and [[.car]].<ref>[http://www.thedomains.com/2012/06/13/google-applies-for-101-new-gtlds-amazon-77-microsoft-11-apple-1/ Google Applies for 101 New gTLDs Amazon, TheDomains.com]</ref> Their full list of applications can be found below.

==Company Background==

==Company Background==

In 1996, [[Larry Page]] and [[Sergey Brin]], both Stanford University graduate students, partnered in building BackRub, a search engine that determined the importance of individual web pages. This search engine operated for more than a year at Stanford servers until it took too much bandwith to suit the university.<ref>[http://www.google.com/corporate/history.html History]</ref>

In 1996, [[Larry Page]] and [[Sergey Brin]], both Stanford University graduate students, partnered in building BackRub, a search engine that determined the importance of individual web pages. This search engine operated for more than a year at Stanford servers until it took too much bandwith to suit the university.<ref>[http://www.google.com/corporate/history.html History]</ref>

Based on ICANN's List of New gTLD Applied-For Strings, Google applied for 101 new gTLDs through its wholly-owned subsidiary, [[Charleston Road Registry Inc.]]. The company spent more than $18.6 million in application fees. Google's primary competitor is [[Amazon]], which filed for 21 similar domain name strings including [[.drive]], [[.search]] and [[.play]]. Sarah Falvey, Senior Policy Analyst of Google is the main contact person in the application. <ref>[http://newgtlds.icann.org/en/program-status/application-results/strings-1200utc-13jun12-en Reveal Day 13 June 2012 – New gTLD Applied-For Strings]</ref> <ref>[http://searchenginewatch.com/article/2184179/Google-Pays-18.6-Million-Applying-for-101-New-gTLDs Google Pays $18.6 Million Applying for 101 New gTLDs]</ref>

Based on ICANN's List of New gTLD Applied-For Strings, Google applied for 101 new gTLDs through its wholly-owned subsidiary, [[Charleston Road Registry Inc.]]. The company spent more than $18.6 million in application fees. Google's primary competitor is [[Amazon]], which filed for 21 similar domain name strings including [[.drive]], [[.search]] and [[.play]]. Sarah Falvey, Senior Policy Analyst of Google is the main contact person in the application. <ref>[http://newgtlds.icann.org/en/program-status/application-results/strings-1200utc-13jun12-en Reveal Day 13 June 2012 – New gTLD Applied-For Strings]</ref> <ref>[http://searchenginewatch.com/article/2184179/Google-Pays-18.6-Million-Applying-for-101-New-gTLDs Google Pays $18.6 Million Applying for 101 New gTLDs]</ref>

==First Investors==

==First Investors==