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After the results of the 2000 and 2003 expansion of new gTLDs, a [[PDP|Policy Development Process]] in connection with the introduction of new gTLDs was developed by the [[Generic Names Supporting Organization]] (GNSO), which lasted from 2005 until 2007. During this Policy Development Process, the GNSO conducted extensive and detailed consultations with all constituencies within the ICANN global internet community. In 2008, 19 Specific Policy Recommendations were adopted by the ICANN Board for the implementation of new gTLDs, which describe the specifics of allocation and the contractual conditions. ICANN involved the global internet community in an open, inclusive and transparent implementation process to comment, review and provide their input toward creating the Applicant Guidebook for New gTLDs. The protection of intellectual property, community interests, consumer protection, and DNS stability were addressed during the process. Different versions and multiple drafts of the Applicant Guidebook were released in 2008. By June 2011, the ICANN Board launched the New gTLD Program, at the same time approving the [[New gTLD Applicant Guidebook]].<ref>[http://newgtlds.icann.org/about/program About the New gTLD Program]</ref>
 
After the results of the 2000 and 2003 expansion of new gTLDs, a [[PDP|Policy Development Process]] in connection with the introduction of new gTLDs was developed by the [[Generic Names Supporting Organization]] (GNSO), which lasted from 2005 until 2007. During this Policy Development Process, the GNSO conducted extensive and detailed consultations with all constituencies within the ICANN global internet community. In 2008, 19 Specific Policy Recommendations were adopted by the ICANN Board for the implementation of new gTLDs, which describe the specifics of allocation and the contractual conditions. ICANN involved the global internet community in an open, inclusive and transparent implementation process to comment, review and provide their input toward creating the Applicant Guidebook for New gTLDs. The protection of intellectual property, community interests, consumer protection, and DNS stability were addressed during the process. Different versions and multiple drafts of the Applicant Guidebook were released in 2008. By June 2011, the ICANN Board launched the New gTLD Program, at the same time approving the [[New gTLD Applicant Guidebook]].<ref>[http://newgtlds.icann.org/about/program About the New gTLD Program]</ref>
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===Closed Generic Strings===
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==Closed Generic Strings==
After ICANN published information on its 1,930 applications it was immediately noted that some companies had applied for a number of generic terms relevant to their business, writing in their applications that they intended to be the sole registrant for the TLD. There was no [[Brand TLD]] distinction in this round, though there were guesses that ICANN would create rules for such TLDs in any future round. Thus, the closed generic terms violated no rules as developed through the [[GNSO]] process and as included in the Applicant Guidebook. Some noted that this was in fact an intentional byproduct of the program that had been considered while others disagreed.<ref>User Summary, AM</ref>
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After ICANN published information on its 1,930 applications in the third round of gTLD expansion ("The New gTLD Program") it was immediately noted that some companies had applied for a number of generic terms relevant to their business, writing in their applications that they intended to be the sole registrant for the TLD. There was no [[Brand TLD]] distinction in this round, though there were guesses that ICANN would create rules for such TLDs in any future round. Thus, the closed generic terms violated no rules as developed through the [[GNSO]] process and as included in the Applicant Guidebook. Some noted that this was in fact an intentional byproduct of the program that had been considered while others disagreed.<ref>User Summary, AM</ref>
    
In September, 2012, an influential consumer advocacy group, Consumer Watchdog, sent a letter to U.S. Sen. Rockefeller, who is the chair of the Senate Commerce, Science and Transportation Committee. Sen. Rockefeller's senate subcommittee is the same that had  held hearings regarding ICANN and its [[New gTLD Program|new gTLD program]] just before its launch. Consumer Watchdog is upset over both [[Google]] and Amazon's plans to acquire generic TLDs and then to restrict them only for their own use. The letter states: "If these applications are granted, large parts of the Internet would be privatized. It is one thing to own a domain associated with your brand, but it is a huge problem to take control of generic strings. Both Google and Amazon are already dominant players on the Internet. Allowing them further control by buying generic domain strings would threaten the free and open Internet that consumers rely upon. Consumer Watchdog urges you to do all that you can to thwart these outrageous efforts and ensure that the Internet continues its vibrant growth while serving the interests of all of its users." The whole letter can be seen [http://www.consumerwatchdog.org/resources/ltrrockefeller091912.pdf here].<ref>[http://domainincite.com/10535-consumer-watchdog-slams-outrageous-google-and-amazon-keyword-gtld-bids Consumer Watchdog Slams Outrageous Google and Amazon Keyword gTLD bids, DomainIncite.com]</ref>
 
In September, 2012, an influential consumer advocacy group, Consumer Watchdog, sent a letter to U.S. Sen. Rockefeller, who is the chair of the Senate Commerce, Science and Transportation Committee. Sen. Rockefeller's senate subcommittee is the same that had  held hearings regarding ICANN and its [[New gTLD Program|new gTLD program]] just before its launch. Consumer Watchdog is upset over both [[Google]] and Amazon's plans to acquire generic TLDs and then to restrict them only for their own use. The letter states: "If these applications are granted, large parts of the Internet would be privatized. It is one thing to own a domain associated with your brand, but it is a huge problem to take control of generic strings. Both Google and Amazon are already dominant players on the Internet. Allowing them further control by buying generic domain strings would threaten the free and open Internet that consumers rely upon. Consumer Watchdog urges you to do all that you can to thwart these outrageous efforts and ensure that the Internet continues its vibrant growth while serving the interests of all of its users." The whole letter can be seen [http://www.consumerwatchdog.org/resources/ltrrockefeller091912.pdf here].<ref>[http://domainincite.com/10535-consumer-watchdog-slams-outrageous-google-and-amazon-keyword-gtld-bids Consumer Watchdog Slams Outrageous Google and Amazon Keyword gTLD bids, DomainIncite.com]</ref>

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