Changes

In May 2013, it appeared that '''Google''' was preparing for the new gTLD environment by updating its search algorithm in order to give weight in searches to ccTLDs. In the past, more weight has been given to the common [[.com]] and [[.org]] strings, among others.<ref>[http://dofonline.co.uk/index.php/strategic-finance/10038-google-inc-new-gtlds-435345?goback=%2Egde_1840166_member_238713378 Google Inc: GOOG alters algorithm in preparation for launch of new gTLDs, Director of Finance Online.co.uk]Retrieved 10 Sept 2013</ref><ref>[http://www.netnames.com/blog/2013/05/google-starts-to-prepare-us-for-the-world-of-the-new-gtlds/ Google Starts to Prepare Us for the World of the New gTLDs, NetNames.com]Retrieved 10 Sept 2013</ref>

In May 2013, it appeared that '''Google''' was preparing for the new gTLD environment by updating its search algorithm in order to give weight in searches to ccTLDs. In the past, more weight has been given to the common [[.com]] and [[.org]] strings, among others.<ref>[http://dofonline.co.uk/index.php/strategic-finance/10038-google-inc-new-gtlds-435345?goback=%2Egde_1840166_member_238713378 Google Inc: GOOG alters algorithm in preparation for launch of new gTLDs, Director of Finance Online.co.uk]Retrieved 10 Sept 2013</ref><ref>[http://www.netnames.com/blog/2013/05/google-starts-to-prepare-us-for-the-world-of-the-new-gtlds/ Google Starts to Prepare Us for the World of the New gTLDs, NetNames.com]Retrieved 10 Sept 2013</ref>

==="Dotless" Domains Proposal==

==="Dotless" Domains Proposal===

Google's application for the [[.search]] new gTLD includes a proposal for a "dotless" TLD, which has been with significant objection from [[Microsoft]] and other companies.<ref>[http://domainincite.com/13376-microsoft-objects-to-googles-dotless-domains-plan Microsoft Objects to Google's Dotless domains plan, Domain Incite] Retrieved 20 Sept 2013</ref> An excerpt from Google's application explains the proposal:

Google's application for the [[.search]] new gTLD includes a proposal for a "dotless" TLD, which has been with significant objection from [[Microsoft]] and other companies.<ref>[http://domainincite.com/13376-microsoft-objects-to-googles-dotless-domains-plan Microsoft Objects to Google's Dotless domains plan, Domain Incite] Retrieved 20 Sept 2013</ref> An excerpt from Google's application explains the proposal:

"Charleston Road Registry will provide a service on the dotless search domain that will allow users to designate the search functionality of their choice and then perform queries that will automatically be redirected to the appropriate website.  This facility should provide simple, consistent access to the userʹs preferred search functionality that does not exist today."<ref>[https://gtldresult.icann.org/application-result/applicationstatus/applicationdetails/1319 Application details, ICANN.org] Retrieved 20 Sept 2013</ref>

"Charleston Road Registry will provide a service on the dotless search domain that will allow users to designate the search functionality of their choice and then perform queries that will automatically be redirected to the appropriate website.  This facility should provide simple, consistent access to the userʹs preferred search functionality that does not exist today."<ref>[https://gtldresult.icann.org/application-result/applicationstatus/applicationdetails/1319 Application details, ICANN.org] Retrieved 20 Sept 2013</ref>