Changes

The Company is considered to be one of the leading companies in the production of audio equipment, TV, video, information and communication equipment and other electric components industries (and is involved in the mobile phone device business, entertainment business, and financial business through its subsidiaries). The net sales for the fiscal year ended March 31, 2011 were up to JPY 6,304,401,000,000 (consolidated basis).

The Company is considered to be one of the leading companies in the production of audio equipment, TV, video, information and communication equipment and other electric components industries (and is involved in the mobile phone device business, entertainment business, and financial business through its subsidiaries). The net sales for the fiscal year ended March 31, 2011 were up to JPY 6,304,401,000,000 (consolidated basis).

The Company has established a long-term, sustainable vision for the development of its business and its strong internet presence, along with technologies such as the World Wide Web and email, are central to this development. This is also reflected by The Company’s domain portfolio, of over 600 domains. The Company envisions that the .SONY TLD and the domain names registered under it will provide a great opportunity to interact online with current and potential customers and stakeholders.

The Company has established a long-term, sustainable vision for the development of its business and its strong Internet presence, along with technologies such as the World Wide Web and email, are central to this development. This is also reflected by The Company’s domain portfolio, of over 600 domains. The Company envisions that the .SONY TLD and the domain names registered under it will provide a great opportunity to interact online with current and potential customers and stakeholders.

The brand ʺSONYʺ is the name of the company itself and is a well-known multinational corporate brand. This brand was established in 1955, and has continuously been used as the name of the company from 1958. The Company has registered this corporate brand in over 200 countries and⁄or trademark jurisdictional regions. This corporate brand serves to clearly remind general customers of the companyʹs goods and services.

The brand ʺSONYʺ is the name of the company itself and is a well-known multinational corporate brand. This brand was established in 1955, and has continuously been used as the name of the company from 1958. The Company has registered this corporate brand in over 200 countries and⁄or trademark jurisdictional regions. This corporate brand serves to clearly remind general customers of the companyʹs goods and services.