27,652
edits
Changes
→Sunrise and Landrush
===Defensive Registration===
===Defensive Registration===
Some of the criticism leveled against ICM, starting during their application process and going forward, was the necessary defensive registration for many brand owners. ICM did make a block list for celebrities and certain other entities. It was reported that many Universites were buying .xxx domains related to their schools, as they did not want someone taking advantage of the name of their school, their sports teams, or their mascots and associating it with sexual material.<ref>[http://blog.cleveland.com/metro/2011/11/universities_try_to_keep_their.html Universities Try to Keep Their, Blog.Cleveland.com]</ref>
Some of the criticism leveled against ICM, starting during their application process and going forward, was the necessary defensive registration for many brand owners. ICM did make a block list for celebrities and certain other entities. It was reported that many Universites were buying .xxx domains related to their schools, as they did not want someone taking advantage of the name of their school, their sports teams, or their mascots and associating it with sexual material.<ref>[http://blog.cleveland.com/metro/2011/11/universities_try_to_keep_their.html Universities Try to Keep Their, Blog.Cleveland.com]</ref>
=Launch=
Following the opening of the general availability of .xxx domains on December, 8th, ICM Registry declared the launch of the name space a victory, and described it as "the most successful launch of any new sponsored top level domain". Indeed, their international, high-profile advertising campaign, and the nature of the domain itself, attracted a great deal of media coverage.<ref>[http://www.circleid.com/posts/icm_announces_general_availability_of_xxx_domain_names/ ICM Announces General Availability of XXX Domain Names, CircleID.com]</ref>
==Sunrise and Landrush==
==Sunrise and Landrush==
ICM Registry reported that it received 80,000 [[Sunrise Period|sunrise period]] applications, though this was before they verified the applicants' trademark claims. Half of those applications were received during the last week of sunrise, causing the registry to delay the auction period of the sunrise as it validated each applicants' trademark claims.<ref>[http://domainincite.com/xxx-sunrise-auctions-delayed-after-80k-applications/ XXX Sunrise Auctions Delayed after 80k applications, DomainIncite.com]</ref>
ICM Registry reported that it received 80,000 [[Sunrise Period|sunrise period]] applications, though this was before they verified the applicants' trademark claims. Half of those applications were received during the last week of sunrise, causing the registry to delay the auction period of the sunrise as it validated each applicants' trademark claims.<ref>[http://domainincite.com/xxx-sunrise-auctions-delayed-after-80k-applications/ XXX Sunrise Auctions Delayed after 80k applications, DomainIncite.com]</ref>