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'''.sas''' is a proposed [[Brand gTLD]] in [[ICANN]]'s [[New gTLD Program|new gTLD program]]. The announced applicant is [[Scandinavian Airlines System Group]], but there has been speculation that other SAS-abbreviated or otherwise marked brands could apply and cause [[String Contention|string contention]].<ref>[http://domainincite.com/another-dot-brand-confirmed-sas/ Another Dot Brand Confirmed SAS, DomainIncite.com]</ref> The airlines group was originally planning on discussing their TLD plans at a London conference, but subsequently cancelled the talk.<ref>[http://domainincite.com/icann-has-100-new-gtld-applicants/ ICANN Has 100 New gTLD Applicants, DomainIncite.com]</ref>

'''.sas''' is a proposed [[Brand gTLD]] in [[ICANN]]'s [[New gTLD Program|new gTLD program]]. However, there are two brands applying for rights to the abbreviated form of their names.

 

# [[Scandinavian Airlines System Group]]<ref>[http://domainincite.com/another-dot-brand-confirmed-sas/ Another Dot Brand Confirmed SAS, DomainIncite.com]</ref> The airlines group was originally planning on discussing their TLD plans at a London conference, but subsequently cancelled the talk.<ref>[http://domainincite.com/icann-has-100-new-gtld-applicants/ ICANN Has 100 New gTLD Applicants, DomainIncite.com]</ref>

# [[Research IP LLC]] - a whooly owned subsidiary of SAS Institute.<ref>Response to 18a</ref>

==References==

==References==