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The company was officially launched on June 11, 2012 and it is headed by its Managing Director [[Frank Schilling]], owner of one of the world's largest domain name portfolios.<ref>[http://uniregistry.com/about-us About Uniregistry]</ref><ref>[http://www.thedomains.com/2012/06/10/frank-schilling-unveils-his-new-gtld-company-uniregistry-com/ Frank Schilling Unveils His New gTLD Company: Uniregistry.com]</ref> The original trademark application for Uniregistry, however, was filed in 2010, and the domain name was registered in 2006 by [[Bret Fausett]], who also registered the .net, .org, .info, and .biz versions the following year.<ref>[http://domainnamewire.com/2012/07/10/plans-for-frank-schillings-uniregistry-go-way-back/ Plans for Frank Schilling’s Uniregistry go way back, domainnamewire.com]</ref>
The company was officially launched on June 11, 2012 and it is headed by its Managing Director [[Frank Schilling]], owner of one of the world's largest domain name portfolios.<ref>[http://uniregistry.com/about-us About Uniregistry]</ref><ref>[http://www.thedomains.com/2012/06/10/frank-schilling-unveils-his-new-gtld-company-uniregistry-com/ Frank Schilling Unveils His New gTLD Company: Uniregistry.com]</ref> The original trademark application for Uniregistry, however, was filed in 2010, and the domain name was registered in 2006 by [[Bret Fausett]], who also registered the .net, .org, .info, and .biz versions the following year.<ref>[http://domainnamewire.com/2012/07/10/plans-for-frank-schillings-uniregistry-go-way-back/ Plans for Frank Schilling’s Uniregistry go way back, domainnamewire.com]</ref>
In February, 2012, it was noted that a related company, [[Uniregistrar]], had become an ICANN accredited [[registrar]], signaling that Uniregistry had intentions to sell its New gTLDs in house. Uniregistrar was initially accredited to sell about a dozen existing TLDs.<ref>[http://domainincite.com/11778-frank-schillings-uniregistry-gets-accredited-as-a-registrar Frank Schillings Uniregistry Gets Accredited as a Registrar, DomainIncite.com]</ref>
==New gTLD Applications==
==New gTLD Applications==
At the time of the company's launch, Schilling refused to reveal the exact number and names of the domain name strings the company applied for. According to him, the gTLDs were selected by the company's founders, and he was confident that the gTLDs would be successful. He said, "We strongly believe in the gTLDs we have chosen and are 100% committed to their long-term success. These new names look better, sound better, and represent a big opportunity for brands to market themselves on the Internet in a different way."<ref>[http://www.thedomains.com/2012/06/10/frank-schilling-unveils-his-new-gtld-company-uniregistry-com/ Frank Schilling Unveils His New gTLD Company: Uniregistry.com]</ref>
At the time of the company's launch, Schilling refused to reveal the exact number and names of the domain name strings the company applied for. According to him, the gTLDs were selected by the company's founders, and he was confident that the gTLDs would be successful. He said, "We strongly believe in the gTLDs we have chosen and are 100% committed to their long-term success. These new names look better, sound better, and represent a big opportunity for brands to market themselves on the Internet in a different way."<ref>[http://www.thedomains.com/2012/06/10/frank-schilling-unveils-his-new-gtld-company-uniregistry-com/ Frank Schilling Unveils His New gTLD Company: Uniregistry.com]</ref>