Changes

CITIC Group is applying for “.citic” Top Level Domain (“applied-for TLD”) which is the commonly known shortened English name for CITIC Group.

CITIC Group is applying for “.citic” Top Level Domain (“applied-for TLD”) which is the commonly known shortened English name for CITIC Group.

The vision for the applied for gTLD “.citic” is to become the online brand for this Global Fortune 500 conglomerates. Through this gTLD, CITIC Group will be able to protect its brand and deliver the right impression and message to the end users, thus becoming the brand protection and brand building mechanism that the conglomerate deserves to have in this modern age of the internet.  Furthermore, “.citic” will have a multiplier effect on CITIC Group’s efforts to expand and promote its range of businesses globally.   

The vision for the applied for gTLD “.citic” is to become the online brand for this Global Fortune 500 conglomerates. Through this gTLD, CITIC Group will be able to protect its brand and deliver the right impression and message to the end users, thus becoming the brand protection and brand building mechanism that the conglomerate deserves to have in this modern age of the Internet.  Furthermore, “.citic” will have a multiplier effect on CITIC Group’s efforts to expand and promote its range of businesses globally.   

Currently, CITIC Group has over 30 million clients worldwide, which would drive traffic and recognition of the “.citic” domain when it is launched globally.  This would also help accelerate the acceptance of “.citic” domain, and create a new market for these users that would like to have their own “.citic” domain name if and when CITIC Group decides to open it up to them.  By offering customized “.citic” personal domain names and services like homepages, email accounts and applications, its multitude of clients, internal employees and business partners, CITIC Group can increase and improve these relevant parties’ trust and relationship with itself.  This creates a virtuous cycle whereby CITIC Group can observe that its brand equity will increase through the usage of “.citic” domain names.  By the third year, CITIC Group expects “.citic” to have about 10,000 domain names at a wholesale price of RMB 388 (US$61.10) per domain per year.

Currently, CITIC Group has over 30 million clients worldwide, which would drive traffic and recognition of the “.citic” domain when it is launched globally.  This would also help accelerate the acceptance of “.citic” domain, and create a new market for these users that would like to have their own “.citic” domain name if and when CITIC Group decides to open it up to them.  By offering customized “.citic” personal domain names and services like homepages, email accounts and applications, its multitude of clients, internal employees and business partners, CITIC Group can increase and improve these relevant parties’ trust and relationship with itself.  This creates a virtuous cycle whereby CITIC Group can observe that its brand equity will increase through the usage of “.citic” domain names.  By the third year, CITIC Group expects “.citic” to have about 10,000 domain names at a wholesale price of RMB 388 (US$61.10) per domain per year.