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→Marketing
In November, 2011, [[Manwin]] Licensing International filed a lawsuit in response to ICM Registry advertisements that used pressure tactics, such as running ads with wording like: ".XXX LANDRUSH IS NOW OPEN. PROTECT YOUR BRAND" or "SECURE YOUR DOMAIN. PROTECT YOUR REPUTATION."<ref>[http://www.techdirt.com/blog/?company=icm Blog, TechDirt.com]</ref>
In November, 2011, [[Manwin]] Licensing International filed a lawsuit in response to ICM Registry advertisements that used pressure tactics, such as running ads with wording like: ".XXX LANDRUSH IS NOW OPEN. PROTECT YOUR BRAND" or "SECURE YOUR DOMAIN. PROTECT YOUR REPUTATION."<ref>[http://www.techdirt.com/blog/?company=icm Blog, TechDirt.com]</ref>
===Search.xxx===
In September, 2012, the .xxx centric search engine at search.xxx was launched by ICM Registry. The search engine does not have a direct revenue model, but is instead a means of directing greater traffic to .xxx sites. Touted benefits of the search engine include: a pornographic focused search rather than a search that could result in non-pornographic sexual material, a safe and focused search for adults, the ability to search via sexual orientation, and not saving or recording searches to one's Google search history. The long-term goal is to increase the market-share of .xxx.<ref>[http://www.cnbc.com/id/49212131/ CNBC.com]</ref>
==Reserved Names==
==Reserved Names==