.fit
| Status: | Active |
| Date Implemented: | 29 April 2015 |
| Type: | Generic |
| Category: | Health |
| Priority #: | 1336 - Minds + Machines |
More information: 
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.fit is an active TLD in ICANN's New gTLD Program. Minds + Machines manages the TLD and is its Registry. The proposed application succeeded and was delegated to the Root Zone on 06 January, 2015.[1]. General Availability, (on a first come, first serve basis) for the TLD begins 29 April 2015. [2]
Positioning Statement
Get your website in shape with a .fit domain name, the best way to quickly connect your brand to the global fitness community. Whether you’re a gym, a fitness clothing brand, a supplement maker, a personal trainer, an equipment vendor or any other company in the fitness market, a .fit domain offers you a short, memorable way of linking your brand with the one thing all of your customers want: being fit.
Benefits
.Fit domain names are the easiest way to give your web presence an immediate, hip, and unique branding upgrade.
Applicants
Top Level Domain Holdings Ltd., .fit is one of the 68 applications that has filed for on its own behalf. Its wholly-owned subsidiary Minds + Machines will provide back-end registry solutions.[3] This applicant submitted a Public Interest Commitment, which can be downloaded here.
Previous Applicants
Famous Four Media withdrew it application in June 2013, due to a partnership and revenue-sharing model between itself and TLDH.[4][5]
References
- ↑ Delegated String, ICANN.org Retrieved 28 Apr 2015
- ↑ http://domainnamewire.com/2015/04/27/new-tlds-this-week-video-fit-and-sale/. Domainnamewire.com. Retrieved 28 Apr 2015
- ↑ gTLD Application Update 92 applications submitted, TLDH.org
- ↑ Famous Four Media Wins Three New gTLD Contention Sets, DomainIncite.comPublished & Retrieved 25 June 2013
- ↑ TLDH and Famous Four Ink New gTLD Revenue Sharing Deal, DomainIncite.comPublished & Retrieved 26 June 2013